How to Conduct Customer Interviews During A Due Diligence Process, with Ben Pidgeon of VisionTech Partners

​𝗪𝗵𝗮𝘁 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝘁𝗵𝗶𝗻𝗸 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗮𝗻𝘁 𝘃𝘀 𝘄𝗵𝗮𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗱𝗼... 👀

If you’re making decisions based on assumptions instead of real conversations, you’re taking a bigger risk than you think.

Next week at Midday Connect, Ben Pidgeon will share how to actually conduct customer interviews during due diligence so you can validate before you build.

𝗬𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼:

✅ Assess if customers are truly motivated to adopt something new
✅ Identify the five characteristics of a strong Ideal Customer Profile
✅ Spot the 6x gap between founder expectations and real customer behavior

This can save you months of wrong decisions.

📅 𝗗𝗮𝘁𝗲: Tue, Apr 14, 2026
⏲ 𝗧𝗶𝗺𝗲: 11 am MT

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𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗦𝗽𝗲𝗮𝗸𝗲𝗿

Ben Pidgeon is the Managing Director of VisionTech Partners | VisionTech Angels, an investment network connecting entrepreneurs and investors across the United States. Since 2016, he has helped grow the network to nearly 130 investors and supported over 70 companies with more than $32 million in funding. With over 15 years in banking, Ben brings a grounded investor perspective on evaluating founders, markets, and real customer demand, while also supporting portfolio companies as a board observer.

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