From Waste to Value: How Closing the Electronics Loop Transforms Industry + Tapping Innovation in Water
Join us for a conversation with George Mitri, Co‑Founder and CEO of 2DaLoop, as we unpack the core drivers behind the accelerating electronics‑waste crisis across industries ranging from consumer tech to automotive and appliances. We’ll explore why demand for electronics continues to surge, why recycling systems are struggling to keep pace, and what Detroit‑based 2DaLoop is doing to help close the loop.
Whether you work in manufacturing, integrate electronics into your end products, operate in recycling or reverse logistics, or are simply an engaged member of the community, this session will deepen your understanding of the challenge and offer practical ways to get involved.
George will also share his personal journey—from working in Tier I automotive supplier quality to launching a company dedicated to helping some of the world’s largest multinational manufacturers build circular systems. Hear what it’s like to move from idea to software product, sharpen a go‑to‑market strategy, and partner with high‑growth companies both inside and outside the mobility sector.
In addition, we'll be joined by Brittany VanderBeek, Director of Development at AquaAction, for an inside look at how a leading freshwater nonprofit pairs real industry water challenges with talented student innovators to co‑create practical, cost‑saving solutions.
She’ll share insights from advancing water innovation across North America and highlight real success stories—projects already delivering measurable conservation and financial benefits for companies. AquaAction empowers young innovators, entrepreneurs, and community leaders to protect and restore freshwater through innovation, education, and advocacy, building long‑term resilience for communities and the planet.