Lunch & Learn: structuring your North American expansion from Quebec
In the digital sector, international growth is not improvised. It requires a clear strategy, solid structuring, and a coherent positioning from the very beginning.
When thinking about North American expansion, the United States, and often California, immediately come to mind. Yet Quebec represents a strategic gateway with multiple advantages that go far beyond simple linguistic proximity.
Too often, expansion to North America is seen as merely a geographic extension. In reality, it is a structural decision that influences a company’s business model, commercial strategy, operational organization, and legal framework.
On March 31, The POD invites digital companies to a Lunch & Learn designed for organizations that wish to structure and/or accelerate their North American development from Quebec.
Speakers (joining us especially from Quebec for the occasion):
Aleksandra Logist, CEO of Septante-Cinq and specialist in transatlantic business development, supports European companies in establishing operations in Canada as well as Canadian companies expanding into French-speaking Europe. She works alongside executives to structure their market entry strategy, adapt their commercial approach, and build sustainable traction in these new markets.
Frédérique Lissoir, Partner and Lawyer at Propulsio 360, advises growing companies on the legal and structural aspects of their development. She will share the key elements to anticipate in terms of structuring, compliance, and risk management in order to align strategic ambition with legal security.
This session will explore how Quebec can become a strategic platform for accessing the North American market, how to avoid common pitfalls when establishing operations, and how to align commercial ambition, internal organization, and legal framework.
A discussion designed for CEOs, founders, and decision-makers of companies considering a North American expansion or looking to better structure an initiative that has already begun.