frame25

​Frame25 is a space for designers who take their craft seriously. The ones who obsess over details, chase references, and can talk for hours about type, color, or motion.

The idea is simple: put designers in a room, give them a prompt, and let them create, learn, and understand each other's thought process. It’s not just about what you make, it’s about the conversations you’ll have, the small tricks you’ll pick up, and the peers you’ll finally meet who care about design as much as you do.

​Getting in starts with a moodboard. That’s your ticket. Once inside, you’ll have four hours to jam with other designers and push your concept further, whether that’s polished UI, a motion piece, a campaign, or something else entirely.

The sprint is collaborative, the room is curated, and the best creations (as voted by everyone) win cash and other cool prizes. But the real prize is walking away with peers you’ll want to keep building with.

​Prompt

​Your first step is simple: create a concept for a café in Williamsburg, Brooklyn that attracts people aged 20–40. Williamsburg is known for its young professionals, artists, and indie culture — think third-wave coffee, boutique interiors, and spaces people want to photograph and hang out in.

​Your goal: sell us the mood. Show us you can curate a concept that feels real, intentional, and worth experiencing. Here's the process:

• ​Build your moodboard in Figma

• ​File name format: frame25_yourname_moodboard

• ​Share the Figma link when you register

​Curated by

​

​Konstantin Hinkel, our design lead at Hashira. With over 15 years of experience across brand, product, and motion design.

​But more importantly, he’s the kind of guy who will spend an hour debating typography or camp in extreme wilderness for a week with zero world contact because he can. Frame is his way of bringing together designers who share that same obsession, creating a space to build, learn, and find peers who care as much as you do.