How to Guarantee Research Creates Value

​How do you turn killer insights into actual business impact without needing a 40-slide deck and a prayer? 🙏🏻

​Join us for a candid convo with behavioral scientist and B2B research lead at Canva, Rachel Ousley, where we’ll unpack the messy middle between research and real-world action. We’ll get into stakeholder wrangling, making research stick, and what continuous research actually means in 2026!

​What You’ll Learn

• ​What separates "interesting" insights from the ones that actually move the business needle.
  

• ​How to get the right people on board before, during, and after the research.
  

• ​ Building a research practice that’s ongoing, proactive, and tied to strategy.

​Note: Can’t join live? Register to receive the playback recording and catch up anytime 📼

​Meet Your Speakers

​Rachel Ousley, B2B Research & Insights Lead at Canva
Rachel Ousley is a behavioral scientist with an MSc in Social Cognition from UCL. She currently leads B2B research and insights at Canva, and previously was a researcher in the ads marketing team at Google. She also worked at the strategic insights agency Canvas8 where she led research for brands like Chanel, Adidas, Vans, Mars, and Diageo. Before that, Rachel worked in strategic communications for clients like Google, Salesforce, Autodesk, and Shopify.

​Carly Delaney, VP of Growth at Askable
Carly is an Aussie living in the US on a very important mission.... helping businesses accelerate their product improvement. She’s done this by partnering with leading brands to streamline their research workflows, uncover insights faster, and accelerate product decisions. Whether it was facilitating rapid user testing or becoming a go-to strategic partner, Carly helps teams build better experiences, faster.