How to: Use reddit as a brand or consultant

​About the Session:

​Reddit is where culture is created and decisions get made. With over 400M monthly active users and 51% of online product-purchase conversations happening on the platform, it’s the most trusted channel for discovering new products and services.

But Reddit’s power goes beyond community engagement: it’s now a core data source for large language models (LLMs) like ChatGPT and Anthropic. That means what’s said about your brand on Reddit directly influences what millions of people see when they ask AI for recommendations.

In this workshop, Ashley Rector will walk you through:

How to identify and engage with your target audience authentically

The step-by-step framework for building karma and launching a branded subreddit

Which content formats win trust (and which get flagged as spam)

How to turn Reddit engagement into traffic, leads, and conversions

Why owning Reddit conversations now is the key to shaping future AI-driven answers

You’ll leave with practical tools, a repeatable framework, and clarity on how to make Reddit a strategic growth engine.

​About the Host:

​Ashley Rector is the founder of Quimby Digital, a global social media and paid advertising agency working with revolutionary brands in wellness, tech, and consumer goods.

Ashley is one of the few agency leaders pioneering Reddit-first marketing strategies—from branded subreddit launches to community-driven campaigns—and has positioned clients not just for community growth, but also for visibility inside AI tools that pull heavily from Reddit.

Her thought leadership has been featured through partnerships with organizations like the Nasdaq Entrepreneurial Center, and she is widely recognized for helping brands cut through the noise with authentic, data-driven community strategies that fuel measurable results