Council Collab: Marketing Org Design in the AI Era
Marketing teams aren't being replaced by AI. They're being asked to do more with it — and most orgs aren't structurally set up to handle it.
This executive roundtable gets into the hard questions: how do you actually restructure a marketing org for AI, not just add to it? Who owns the data, the models, the guardrails? What do you do about the skills gap before it becomes a competitive liability?
This Collab's participants include:
Matt Howland, President, Chief Product & Engineering Officer, Cordial
Dr. Janet Sherlock, Founder and CEO, Org.Works
and more retail executives
Expect shared challenges, live input, and stories from the field rather than theory.
What attendees gain:
A clear picture of how marketing org structures are actually shifting, and what's driving it
Strategies for closing skills gaps by role, not with blanket training that doesn't stick
Frameworks for resolving the IT/Marketing ownership battle over data, MarTech, and AI governance
A smarter model for the agency relationship: what to keep in-house, what to scale out
Perspective on why content governance is constraining AI's potential, and how leading teams are getting past it
Sponsored by Cordial, whose technology automates billions of data-driven messages—across email, SMS, mobile app, social media, direct mail, and more. Cordial is an award-winning, rapidly scaling software company on a mission to help the world’s largest brands drive scalable revenue growth and lasting customer connections.
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