[Seed Track] What Your Churn Data Is Actually Telling You — and the Fixes That Work at Seed Stage

​SEED TRACK · WEDNESDAY SERIES — Traction to Repeatable GTM

​Churn is not a retention problem. It's a diagnostic — and every churned customer is telling you something specific about where your product, your ICP, or your onboarding broke down.

​About this event

​At seed stage, churn feels like a bleeding wound. You work hard to close a customer, you celebrate the logo, and then six months later they're gone — and you're not entirely sure why. So you run an exit survey, you get a vague answer about budget or priorities, and you move on to the next deal. The problem is that the real reason they left almost never shows up in the exit survey. It shows up much earlier — in the onboarding experience, in the activation metrics, in the gap between what you sold them and what the product actually delivered.

​Most seed-stage founders treat churn as a customer success problem and hand it to whoever is managing accounts. But at this stage, churn is a founder problem. It's telling you something about your ICP definition, your sales motion, your product gaps, and your onboarding sequence — all at once. The founders who get their retention right before Series A aren't the ones who hired a great CS team. They're the ones who read the churn signal early, traced it back to its root cause, and fixed the thing that was actually broken.

​This session brings in an operator or founder who has done exactly that — turned a churn problem into a retention story they could defend in a Series A meeting — and walks you through how they read the data, what they fixed, and what the before and after actually looked like.

​We'll cover:

• ​How to read your churn data to identify whether the root cause is ICP, onboarding, product, or sales — and why it matters which one it is

• ​The retention metrics that seed-stage investors actually look at — and what they're using them to predict

• ​How to build a lightweight early warning system that identifies at-risk accounts before they churn

• ​What a credible churn reduction plan looks like in a Series A conversation — and how to tell the story even if your numbers aren't perfect yet

​Then we open the floor. Bring your churn rate, your retention data, or your hypothesis about what's driving it — the Q&A is live and unfiltered.

​Your guest

​[Guest TBD — confirmed 3 days before the event.] This session features a tier-1 CS or growth operator, or a founder who diagnosed and fixed a real churn problem at seed stage and can walk through the data, the diagnosis, and the fixes that actually moved the needle — not the ones that looked good on a slide.

​Format: 25-min conversation · 15-min live Q&A

​Who this is for: B2B SaaS and AI founders between $1M–$5M ARR who are seeing churn they can't fully explain — or who want to get their retention metrics investor-ready before their next raise.

​YOUR HOST

​Yannick Kpodar is a 2x VP/CMO turned General Partner at Aventra Capital and founder of Full Stack CEO™. Over 15+ years, he's helped B2B SaaS teams raise $396M+, reach unicorn valuation, and scale from single-digit ARR to $45M+ across the US and Europe — at companies including LinkedIn, PayFit, and Amenitiz. He now builds operating systems that give founders investor-grade control over GTM, metrics, and capital without burning themselves or their teams.

​ABOUT FULL STACK CEO™

​Full Stack CEO™ is the operating system for B2B SaaS & AI founders from first revenue to $25M ARR — GTM, metrics, capital, and leadership built for the age of AI. The community, Labs, and advisory are built around one idea: that the founders who win are the ones who can read the whole system, not just the function they grew up in.

​Members get direct access to a room of serious peers, weekly working sessions with Yannick, and live AMAs with the operators, exited founders, and VCs behind the program.

​Free weekly events run three times a week across three stage-specific tracks: Pre-Seed (Tuesdays), Seed (Wednesdays), and Series A (Thursdays) — each with guests matched to what founders at that stage are actually dealing with.

​🔗 www.full-stack-ceo.com