From Launch to Scale: Product, Go To Market & Growth in Practice
Have you ever launched a product that was solid — but it still stalled?
Many products don’t fail because they’re bad. They fail because growth lives in the gap between Product and Go-to-Market — and no one is fully accountable for making it work end-to-end.
This is a 2-hour relaxed panel conversation with operators working across product, GTM, and growth, including how digital surfaces like websites and launch experiences shape (and often expose) how well those efforts actually come together in practice.
What you’ll learn
We’ll explore the messy reality behind:
Why product launches succeed—or quietly fail after go-live
When GTM actually starts (vs when it should start)
How websites and launch surfaces quietly reveal whether GTM alignment actually exists — or just looks good in strategy docs
Where ownership breaks down and how teams actually align in practice
What makes enterprise POCs and pilots convert—or stall
How PLG, sales-led, and hybrid GTM motions change decisions in reality
Designing launches and pilots that genuinely validate value, not just ship features
Cross-functional alignment—and why it so often breaks between product, marketing, sales, and CS
How feedback loops from launches do (and often don’t) make it back into product decisions
Join us to explore how to spot gaps earlier, align teams better, and actually get products moving.
Speakers
Gina Dagulin
Gina is a CMO and Go-to-Market leader with 18+ years of experience taking products from 0→1 and scaling them globally. She has worked across companies including Miro, Microsoft, SoSafe, Unbabel, and Siemens.
She specialises in turning product value into growth through product-led strategy, positioning, competitive differentiation, enterprise sales plays, and GTM execution that drives revenue.
Mira Mihaleva
Mira has over a decade of experience across international organisations spanning technology, operations, commercial execution, and transformation across EMEA, NAM, and APAC.
She brings a practical lens on the gap between strategy and execution—especially where alignment, adoption, and real-world delivery matter as much as the solution itself.
Margus Veeber
Web growth leader with 15+ years of experience, evolving from early side projects to leading global web strategy at one of Europe’s top SaaS companies. Founder of VeeberMedia.
He has scaled and optimized Pipedrive’s website into a core acquisition engine, driving significant conversion improvements through structured experimentation and cross-functional web strategy across product, marketing, and growth teams.