Field Marketing Roundtable
Date: 27th February 2026
Time: 4:00 PM – 6:00 PM
Location: HSR Layout, Bangalore
Format: 1-hour presentation + 1-hour interactive Q&A
Speakers:
Sunil Neurgaonkar, Growth, Adopt AI
Gokul Suresh, Head of Global Field Marketing & APAC GTM, Whatfix
Session Manager: Bala Panneerselvam, Founding Member, Applied AI Club
🧭 About the Session
In a world full of automated LinkedIn outreach, falling email open rates, and “death-by-webinar,” one question keeps getting louder:
How do you actually break through to an Enterprise CXO — and convert attention into pipeline?
For enterprise SaaS companies, field marketing isn’t a “nice-to-have.” It’s often the highest-leverage GTM channel when done right. It’s where trust gets built faster, where multiple stakeholders align in the same room, and where mid-funnel “maybe” conversations turn into closed-won deals.
Join us for an exclusive, high-impact roundtable hosted by SaaSBoomi, where we strip away the fluff and get into the real mechanics of Field Marketing as a growth engine — and how to use it to build massive pipeline and high-velocity growth in 2026.
💡 What You’ll Learn
This is not a high-level lecture. This session is built for execution, not inspiration.
You’ll walk away with:
The ROI Framework: Real-world field marketing case studies that generated opportunities, influenced deals, and delivered measurable ROI
Tactical Execution: Templates, checklists, and playbooks to go from “planning an event” to building a repeatable GTM motion
Sponsorship vs. Attendance: How to decide where to invest, and how to maximize presence even on a lean budget
Problem-Solving Clinic: A dedicated hour of interactive Q&A to solve the exact blockers you’re facing in your current event strategy
👥 Who Should Attend
This roundtable is designed for Enterprise SaaS Founders/Operators who:
Are planning their first major event or sponsorship in 2026
Want to optimize event spend for stronger pipeline and conversion
Are moving from accidental networking to a structured, repeatable event GTM motion
Are under $5M ARR, to keep the discussion highly relevant and tactical
⚡ Participation
Seats are limited to keep the room curated, tactical, and outcome-driven.