🎬 LeyLine Presents: Make Them Want More! Keys to a Successful Sizzle with Brad Roe
​Using AI to Turn Scripts into Sellable Trailers
​Before AI, creators asked people to imagine the show from a deck, a script, and a handful of reference images.
​Now, you can let them experience it.
​Join former VP/Creative Director at CBS and FanDuel Sports Network, Brad Roe, for a practical, behind-the-scenes workshop on transforming a script into a compelling sizzle that communicates the tone, characters, world, pacing, and emotional promise of your story.
​Because a synopsis explains what happens. A great sizzle makes someone want to watch.
​Brad will break down the complete process, including:
​Identifying your audience and the experience you’re selling
​Finding the hook beyond simply explaining the plot
​Building a “paper cut” with dialogue, voiceover, titles, story beats, and music
​Turning that paper cut into a generate-ready shot plan
​Creating reference stills that lock in your visual language
​Generating and organizing AI performances without losing control of the process
​Editing for story, emotion, escalation, and impact
​Using sound, graphics, copy, and a few unforgettable images when you don’t have enough footage
​This isn’t a software tutorial or a collection of prompt tricks. It’s a workshop about the creative decisions that make a pitch piece clear, emotionally resonant, memorable, and sellable.
​Whether you’re developing a film, series, short, pilot, or original concept, you’ll leave with a repeatable framework for turning what’s on the page into something an audience can immediately see, feel, and want more of.
​Bring a project you’re currently developing. We’ll close with a practical exercise and live Q&A with Brad.
​Every attendee will also receive free LeyLine credits to experiment with the platform and follow along as Brad brings the process to life. Whether you’re developing a film, series, commercial, or proof of concept, you’ll leave with practical tools for making your idea impossible to ignore.