🎬 LeyLine Presents: Make Them Want More! Keys to a Successful Sizzle with Brad Roe
Using AI to Turn Scripts into Sellable Trailers
Before AI, creators asked people to imagine the show from a deck, a script, and a handful of reference images.
Now, you can let them experience it.
Join former VP/Creative Director at CBS and FanDuel Sports Network, Brad Roe, for a practical, behind-the-scenes workshop on transforming a script into a compelling sizzle that communicates the tone, characters, world, pacing, and emotional promise of your story.
Because a synopsis explains what happens. A great sizzle makes someone want to watch.
Brad will break down the complete process, including:
Identifying your audience and the experience you’re selling
Finding the hook beyond simply explaining the plot
Building a “paper cut” with dialogue, voiceover, titles, story beats, and music
Turning that paper cut into a generate-ready shot plan
Creating reference stills that lock in your visual language
Generating and organizing AI performances without losing control of the process
Editing for story, emotion, escalation, and impact
Using sound, graphics, copy, and a few unforgettable images when you don’t have enough footage
This isn’t a software tutorial or a collection of prompt tricks. It’s a workshop about the creative decisions that make a pitch piece clear, emotionally resonant, memorable, and sellable.
Whether you’re developing a film, series, short, pilot, or original concept, you’ll leave with a repeatable framework for turning what’s on the page into something an audience can immediately see, feel, and want more of.
Bring a project you’re currently developing. We’ll close with a practical exercise and live Q&A with Brad.
Every attendee will also receive free LeyLine credits to experiment with the platform and follow along as Brad brings the process to life. Whether you’re developing a film, series, commercial, or proof of concept, you’ll leave with practical tools for making your idea impossible to ignore.