PMA Madrid: Fractional PMM: From both sides of the table

​The fractional PMM market in Madrid is growing fast. The playbook is still being written.

​This is a room for the people writing it - marketers who've made the leap, startup and scale-up founders who've hired or will hire fractional, and anyone who's wondered if the traditional model is the only model.

​We'll hear real stories with Martina Havrlent - Fractional Head of PMM, specializing in product expansion and multi-product GTM - for an unfiltered look at what this model actually demands: from both sides of the table.

​Moderated by Tanya Stracuzza - PMA Madrid Chapter Lead & Global Product Marketing Lead at MuleSoft, Salesforce.

​🗓 April 21, 2026
⏰ 6:30pm
📍 Brunetti Italian Store

​What’s a PMA meetup?

​Think of it as your local community hub. PMA meetups are casual, in-person gatherings where product marketers come together to:

• ​Build meaningful connections with peers in your area

• ​Swap stories, wins, and challenges from the field

• ​Get inspired by fresh ideas and real-world experiences
  

​Meetups are free to attend, but food and beverages are at your own expense.

​Who is Product Marketing Alliance?

​We’re a global, community-led network built by and for product marketers. No pitches. No pressure. Just practical insights, real connections, and a shared mission to elevate the role of product marketing.