How to Write Cold Outreach That Converts at Scale (Without Sounding Like AI)

​Learn how top outbound teams structure outreach that actually gets replies.

​In this session, Sönke Venjacob, Founder of Platinum Agency, will break down the copy frameworks, sequence logic, and AI-assisted workflows his team uses to build reply-driven outreach that still feels human.

​What you’ll learn:

• ​Why Most Outreach Fails: The signal-to-noise problem — and why generic messaging gets ignored before the first sentence lands.

• ​Copy Framework Stack: Five proven outreach frameworks and when to use each.

• ​Sequence Architecture: How to design Email 1/2/3 logic, build threads correctly, and craft CTAs that encourage replies.

• ​AI Personalization at Scale: How teams combine Clay + AI workflows to generate meaningful personalization without losing authenticity.

• ​Testing Methodology: What to A/B test in outreach, how to read campaign results, and when to kill a losing variant.

• ​Live Copy Teardowns: Real outreach examples analyzed and improved live using the frameworks.

​📅 Thursday, March 19

​⏰ 12 PM EST

​📍 Live Online

​Speakers

​Sönke Venjacob — Founder @ Platinum Agency
Kseniia Skobelska — Snov.io Academy Instructor

​👉 Join the discussion and ask your questions in our Outbound Sales Mastery Facebook group: https://www.facebook.com/groups/outboundsalesmastery/