FREE WORKSHOP: Women Building AI - AI-Native PM & GTM Playbook with Elena Verna
FREE WORKSHOP: Women Building AI - AI-Native PM & GTM Interview Workshop with Elena Verna
Presented by Superinterviews & Elena Verna, Head of Growth at Lovable
Free 60-Minute Workshop | Thursday, November 21 at 9 AM PT
If you're in product, marketing, or GTM right now, you're watching AI reshape everything you know about building and growing products—and you're wondering how to stay competitive.
Maybe you're seeing "AI-native GTM experience" or "AI PM" in every job description. Maybe you're stuck at the resume screen while less experienced candidates with "AI fluency" sail through. Maybe you're in final rounds but losing to candidates who can speak confidently about builder-led growth, AEO strategies, and probabilistic product design.
You're qualified. You're experienced. But suddenly, you don't feel competitive.
You're not imagining it. The job market is dividing in two: operators who understand how to build and grow AI products, and operators who are slowly becoming obsolete. And right now, women are falling behind.
Women make up less than one-third of AI-skilled professionals. Only 33% of women reported using or experimenting with generative AI in 2024, compared to 44% of men. Half of women leave tech by age 35. And as Deb Liu puts it: "You will not be replaced by AI. You will be replaced by someone who knows how to leverage AI better than you."
But here's what gives us hope: There are women building and growing AI products at the forefront right now. At Lovable. At Anthropic. At Canva. They're defining what AI-native product and growth looks like, hiring the teams, and proving that women don't just belong in AI—we can lead it.
Thursday, November 21, we're showing you exactly how to position yourself to join them.
This isn't generic AI advice. This is a tactical masterclass from Elena Verna, Head of Growth at Lovable, who's built growth engines at some of the world's fastest-scaling companies and is now defining what AI-native GTM looks like in practice—with real frameworks for demonstrating AI fluency in interviews, positioning yourself for AI PM and GTM roles, and building credibility even if you've never shipped an AI product.
🎁 What You Get (For Free):
✅ Workshop: AI-Native PM & GTM Playbook with Elena Verna ($1,500 value)
In this 60-minute live workshop, Elena will break down:
What makes AI-native GTM and product fundamentally different from traditional tech (and what interviewers are actually looking for)
How to demonstrate AI fluency in interviews without ML background or prior AI product experience
How Lovable acquires, activates, and retains users when the product builds itself and users are builders, not buyers
The SheBuilds case study: How women went from zero coding experience to shipping AI products in 48 hours—and what that reveals about AI-native distribution and activation
Real frameworks for interviewing at AI companies: Answer Engine Optimization (AEO), builder-led growth, vibe-as-product-market-fit, and how to articulate these concepts in PM and GTM interviews
How to position your existing experience as AI-relevant in resumes, cover letters, and interviews
You can participate anonymously—we know career transitions are sensitive.
✅ AI-Native PM & GTM Interview Playbook ($500 value)
Want to understand how to talk about AI products in interviews when you haven't worked on one? Need frameworks for positioning yourself as AI-fluent? We've got detailed breakdowns covering:
How AI-native distribution and product development differ from traditional tech (and how to articulate this in interviews)
Answer Engine Optimization (AEO) strategies and how to discuss them
Builder-led growth models and how to demonstrate understanding of AI-native activation
Real examples from Lovable's growth strategy that you can reference
How to position your existing PM or GTM experience as AI-relevant
Sample interview responses for common AI PM and GTM questions
✅ Community: Join Superinterviews Slack Community ($600 value)
Connect with other women pivoting into AI PM and GTM roles. Share interview experiences, get feedback on positioning, and access ongoing support from operators already working in AI.
✅ Superinterviews Access: Special Offer for Workshop Attendees ($1,500 value)
Get AI-powered interview coaching specifically calibrated for AI company PM and GTM roles. Practice with company-specific questions, get real-time feedback, and walk into your Lovable, Anthropic, or Canva interview fully prepared to demonstrate AI fluency.
Total Value: $4,500 | Your Cost: $0
⏰ This Is Happening THIS MONTH
We're capping this at 300 attendees to keep it intimate and actionable. Once we hit capacity, registration closes. This workshop happens once—if you miss it, you miss the playbook.
📋 Common Questions About Breaking Into AI PM & GTM Roles:
"I've been a PM/growth operator for 5+ years. Why am I suddenly not competitive?"
AI is the first technology shift where lack of experience is becoming an advantage. Companies would rather hire someone who's been building with Claude and Cursor than a senior operator who hasn't. The gap exists because AI fluency now shows up everywhere—"experience leveraging LLM tools" in job descriptions, "AI-native product thinking" in interviews, "understanding of probabilistic systems" in take-home exercises. This workshop shows you exactly how to close that gap by learning from Elena Verna, who's building AI-native GTM at scale, and by actually building something yourself through SheBuilds so you can credibly discuss AI product development in interviews.
"How do I break into AI PM or GTM roles if I haven't worked on AI products?"
You don't need to have scaled LLM-based apps or optimized model outputs. What AI companies want to see is: (1) How you think about building and growing products when the technology is probabilistic, not deterministic, (2) Your understanding of AI-native distribution channels and product development, (3) Your ability to articulate AI product strategy and growth tactics, and (4) Evidence that you're already experimenting with AI tools. This workshop breaks down exactly what AI companies look for in interviews and gives you frameworks to position your existing experience as AI-relevant. Plus, you'll get priority application to SheBuilds where you can build your first AI product—giving you a real credential to discuss in interviews.
"What is 'AI-native GTM' and 'AI-native product thinking' and how do I talk about it in interviews?"
AI-native GTM means understanding how to acquire, activate, and retain users when:
Your product is probabilistic, not deterministic (you can't guarantee outputs)
Your users are often builders, not just buyers (they create with your product, not just use it)
Your distribution happens through AI systems (AEO, AI discovery, viral loops) not traditional paid channels
The cost of building dropped to near-zero (solo founders ship in weekends what used to take teams months)
Vibe matters more than specs (users choose based on feel, not feature comparison)
AI-native product thinking means building products where you shape model behavior rather than write deterministic business logic, where failure modes are probabilistic, and where the product itself evolves through user interaction.
Elena will break down real examples from Lovable that you can reference in interviews, and give you frameworks for articulating these concepts even if you haven't worked on AI products yet.
"I keep hearing about 'vibe-coding' and 'builder-led growth.' How do I demonstrate understanding of these in interviews?"
"Vibe-coding" means users building products by describing what they want in natural language—no code required. Tools like Lovable, Cursor, Replit, and v0 let anyone create functional apps in hours. "Builder-led growth" means your GTM motion is about activating users to create with your product, not just consume it.
In interviews, you need to articulate how this changes product strategy (your users are creators), growth strategy (acquisition happens through what users build and share), and retention (builders have fundamentally different engagement patterns than consumers). This workshop gives you specific examples and frameworks you can use in interview responses, plus SheBuilds gives you hands-on experience building with AI—so you're not just talking theory.
"What is SheBuilds and how can it help me land an AI role?"
SheBuilds on Lovable is a women-only buildathon specifically designed to get more women building with AI. In the first cohort, nearly 3,000 women applied and 200 joined. Participants built everything from traditional B2B SaaS to products for elder care, kids, and community service—problems traditional tech has ignored. It's a 48-hour event where women build real products with AI, no coding required.
For job seekers, this is transformative. Going from "I understand AI conceptually" to "I built and shipped an AI product in 48 hours" completely changes how you show up in interviews. You can credibly discuss:
What it's like to build with probabilistic technology
How AI tools change the product development process
Real challenges in AI product creation
Your own experience as a builder, not just a consumer
The December cohort gives you a credential to put on your resume and discuss in interviews. Workshop attendees get priority application.
"Can I really build something with AI if I've never coded?"
Absolutely. Deb Liu, CEO of Ancestry, worked with her 13-year-old daughter to build a "social media manager in a box" using AI tools. Within half an hour, they had a working prototype. Today's AI building tools like Lovable, SnapDev, Replit, and v0 let you create functional apps by describing what you want in plain English. You don't need to know how to code—you need to know how to think like a builder. And as a PM or growth operator, you already do. This workshop shows you how to translate your strategic thinking into building, and SheBuilds gives you hands-on opportunity to create your first AI-powered product—a real talking point for interviews.
"I'm concerned about job security with AI. How do I position myself as essential?"
The honest answer: if you're a PM or GTM operator who doesn't understand AI, you're vulnerable. 57% of women are in roles at risk from AI automation. But here's the opportunity: PMs and growth operators who understand how to build and grow AI products are among the most in-demand roles in tech right now. The solution isn't to fear AI—it's to become AI-fluent and position yourself accordingly.
This workshop shows you exactly how to reposition yourself for AI PM and GTM roles by:
Learning frameworks for discussing AI-native product and growth strategies in interviews
Understanding what AI companies actually look for in candidates
Building your first AI product through SheBuilds so you have credible experience to discuss
Connecting with a community of women making the same career pivot
"Why should I attend this workshop specifically?"
This workshop is a collaboration between Superinterviews and Elena Verna, Head of Growth at Lovable, specifically designed to help you pivot into AI PM and GTM roles. You'll get:
Tactical frameworks for interviews at AI companies from someone actually building at scale
Real Lovable case studies you can reference when discussing AI-native strategies
The SheBuilds playbook: How to use building experience to position yourself for AI roles
Priority application to SheBuilds to build your first AI product
Interview positioning frameworks for demonstrating AI fluency without prior AI experience
Community access with other women making the same career transition
This is the tactical roadmap from knowing you need to pivot to actually landing the AI PM or GTM role.
🎯 Who This Workshop Is For:
✅ This is for you if:
You're a product manager or growth/marketing operator looking to pivot into AI PM or GTM roles
You're seeing "AI experience" in every job description and wondering how to compete
You're reaching final rounds but losing to candidates who can speak confidently about AI-native strategies
You want to learn how to demonstrate AI fluency in interviews without prior AI product experience
You're ready to build your first AI product to strengthen your positioning
You want to connect with other women making the same career transition
You believe in purpose-driven work and want to shape how AI products are built and grown
❌ This is NOT for you if:
You're already working in AI PM or GTM roles and don't need foundational positioning advice
You're not interested in learning from or connecting with other women in product/GTM
You're looking for a deep technical dive into model architecture (this is for PMs and operators, not ML engineers)
You're not ready to take action on your career transition—this workshop is about moving forward, not just learning
📚 What You'll Learn in This 60-Minute Workshop:
AI-Native PM & GTM: What Interviewers Are Actually Looking For
Elena Verna will break down what makes AI-native product and growth fundamentally different from traditional tech—and how to articulate this in interviews:
Why traditional product frameworks and growth playbooks don't apply to AI
What AI companies assess in PM and GTM interviews
Real examples from Lovable's approach that you can reference
How to demonstrate strategic thinking about probabilistic products
The Lovable Case Study: Frameworks You Can Use in Interviews
See inside Lovable's product and growth strategy—and learn how to discuss these concepts:
How they acquire users when the product builds itself
How they activate users to become builders, not just consumers
Retention and monetization strategies for AI-native products
How to articulate builder-led growth and AI-native distribution in interview responses
SheBuilds: How Building Transforms Your Interview Positioning
Nearly 3,000 women applied for the first SheBuilds cohort. 200 joined. They built products for elder care, kids, households, and community service—real products solving real problems. Elena will share:
How building your own AI product transforms your credibility in interviews
What you can discuss after shipping an AI product (even if it's your first)
How women with zero coding experience positioned themselves for AI roles after SheBuilds
Priority application process for workshop attendees
Answer Engine Optimization (AEO): A Key Concept for AI PM & GTM Interviews
Traditional SEO is dying. AEO is the future. You'll learn:
How AI systems discover and recommend products (critical for AI GTM roles)
How to discuss AEO strategies in interviews
Real examples you can reference when talking about AI-native distribution
Why this matters for both PM and GTM positioning
How to Position Your Experience for AI Roles
You'll get concrete frameworks for:
Reframing your existing PM or GTM experience as AI-relevant
Demonstrating AI fluency in interviews without ML background or prior AI experience
Answering "Why do you want to work in AI?" authentically and compellingly
Discussing AI product and growth strategies confidently in behavioral and case interviews
Building your personal brand as someone pivoting into AI
From Traditional Tech to AI: Your Interview Strategy
Tactical advice for your job search:
How to identify which AI companies are hiring PMs and growth operators
What to highlight in your resume and cover letter when pivoting to AI
How to prepare for AI company interviews differently than traditional tech
Sample interview responses for common AI PM and GTM questions
How to leverage SheBuilds experience in your interview narrative
👥 Who's Hosting This Workshop:
Elena Verna – Head of Growth at Lovable, previously built growth engines at Amplitude, Miro, SurveyMonkey, and Malwarebytes. Elena is one of the world's leading experts on product-led growth and is now defining what AI-native GTM looks like in practice. She's actively hiring and knows exactly what AI companies look for in PM and growth candidates.
Superinterviews – AI-powered interview coaching platform that's helped professionals secure $12M+ in total offers at companies including Meta, Google, Anthropic, Figma, Notion, and Stripe. Our approach combines deep company research with AI-powered practice and real-time feedback specifically calibrated for product and growth interviews.
Featuring: SheBuilds on Lovable – The largest women-only AI buildathon, designed to get more women building with AI. Nearly 3,000 applicants, 200 builders, 48 hours, real products shipped. Workshop attendees get priority application for the December cohort.
🔥 Why Women in AI PM & GTM Leadership Matters Right Now:
The stakes have never been higher. AI is the biggest wealth creation opportunity in a generation—and it's happening right now. Companies are throwing money, power, and equity at anyone who looks "AI-native," and mostly men are cashing in.
Early adoption sets hierarchy. The operators experimenting with AI now become the default "AI product experts" later—and that title compounds into promotions, equity, and power. If you think "it's early, women can catch up later," that's wishful thinking. By the time you join, the hierarchy is already set.
The job market is dividing in two. PM and GTM job listings now include "experience with AI-native distribution," "AI product thinking," "builder-led growth," "understanding of probabilistic systems," and "experience shipping AI features." The job market is quietly dividing into two groups: operators who know how to build and grow AI products, and operators who get replaced by those who can.
Women are leaving tech at the worst possible moment. Half of women leave tech by age 35. Women occupy only 28% of leadership roles. Just when AI is creating unprecedented opportunities for PMs and growth operators who can build, women are stepping away—burned out, uncertain, left behind. We can't let that continue.
But this could unlock the biggest wave of women in AI leadership. The cost of building is now close to zero. Any woman can create software that's hyper-specialized and deeply tuned to real user problems. This moment could give women something we've been fighting for all along: the ability to build and grow products on our own terms, with purpose, balance, and control—over our products, our careers, our lives.
The women who position themselves as AI-native now will become the leaders hiring the next generation. That's why this matters.
💡 Workshop Format:
60-minute live session on Zoom
Thursday, November 21 at 9 AM PT
Interactive but anonymous-friendly (participate in chat without video if you prefer)
Real AI-native PM & GTM frameworks from Elena Verna
Lovable and SheBuilds case studies with interview positioning advice
Introduction to SheBuilds and priority application process
Live Q&A at the end
Recording available if you register but can't attend live
🎁 Bonuses Included (For All Registered Attendees):
AI-Native PM & GTM Interview Playbook – Detailed frameworks from the workshop including sample interview responses, AEO strategies, builder-led growth concepts, and positioning guides
SheBuilds Priority Application – Early access to application for December buildathon
Career Transition Guide – Step-by-step guide to pivoting into AI PM and GTM roles, from resume optimization to LinkedIn strategy to interview prep
AI Company Research Template – How to research AI companies as a PM or growth operator, what to look for, and how to demonstrate fit
Community Access – Join the Superinterviews + Lovable Slack community of women pivoting into AI roles
🏷️ Topics Covered:
AI PM roles | AI GTM roles | Women in Product | Elena Verna | Lovable | SheBuilds | AI product management | AI growth marketing | Career pivot | Interview preparation | Women in tech | Answer Engine Optimization | AEO | Builder-led growth | Product-led growth | AI distribution | Vibe-coding | No-code AI | AI fluency | Career transition | Women in STEM | AI startups | AI-native product thinking | Women buildathon | Job search strategy | AI product interviews
⏰ Register Now - Limited Spots Available
When: Thursday, November 21 at 9 AM PT
Where: Zoom (link sent after registration)
Cost: Free
Capacity: Limited to 300 attendees
As Deb Liu shared at the 10-year anniversary of Women in Product:
"Craft will always matter. Courage will always be required. Community will always be our anchor. The next decade of product will look very different from the last. AI will reshape the landscape. But one thing will not change: the future of product is in the hands of builders."
This workshop gives you the craft, the courage, and the community to position yourself for that future.
See you Thursday, November 21 at 9 AM PT.
P.S. — If you're wondering whether you can successfully pivot into AI PM or GTM, that's exactly why you should be here. Because women don't just belong in AI—we can lead it. But only if we position ourselves to compete.
This isn't just about equality. It's about economic survival. The operators who build and grow AI products now become the leaders who define the industry tomorrow.