The AI Operating Model: What Growing Agencies Need Beyond Tools and Pilots
Every agency is using AI in some form. Very few are seeing real value from it.
The pattern is familiar: individual tool use, a few pilots, no clear connection to commercial strategy. Meanwhile, the pressures keep building — time and materials under siege, execution being commoditised, and everyone wanting to move up the value chain without the infrastructure to actually get there.
AI can change how agencies operate and deliver value. But only when it's treated as part of a broader operating model, not a collection of tools and experiments sitting outside the business.
In this session, Neil McKie, Founder of New Terrain, draws on real client engagements to introduce the AI Operating Model — and focuses on the two tracks most agencies skip entirely. Growth: what new value can you deliver that wasn't possible before? And Readiness: is your data available, your people capable and motivated, and the right guidance in place to keep things on track?
Most agencies jump straight to tools. Neil makes the case for stepping back first — and gives you a practical framework for what to prioritise when you do.
💡 What you’ll leave with:
Why most AI adoption isn't translating into commercial value — and what's missing
A practical introduction to the AI Operating Model, with real agency examples
A clear view of where to focus next: Growth, Readiness, or both
🗓️ Happening on: May 26, Monday, 5:30–6:30pm CEST (GMT+2)
🧠 About the Speaker
Neil McKie is the Founder of New Terrain, where he works with growing agencies and consultancies to rethink how they operate and deliver value in an AI-shaped world.
Drawing on hands-on client experience, Neil helps leadership teams move beyond tool adoption and pilots — and build the operating infrastructure to turn AI into a genuine commercial advantage.
🔥 About Miro Reframe Series
Miro Reframe is a webinar series for consultants and agencies who know old ways-of-working aren't working anymore - and want to rethink what great client work looks like today.
We bring together leading practitioners to explore how modern consultancies are rethinking delivery, engagement, and impact in the age of AI.