The Demand Compass: Live Launch with RevOps & GTM Leaders
You're creating pipeline activity. Campaigns, events, content, intent data.
And yet every quarter-end feels like a guess.
Sales asks why they should work an account. Marketing can't prove what moved it. Leadership wants to know what all the spend is actually producing. And somewhere in a six-month buying journey, the signal that mattered most disappeared across tools, people, and CRM records nobody kept fresh.
The problem isn't effort. The problem is visibility.
In a complex B2B sale, the person creating the signal is rarely the person signing the deal. The MQL tries to collapse all of that into one question: "is this lead qualified?", and it breaks every time.
We wrote The Demand Compass to fix that.
One idea at the center: awareness is developed. Readiness is detected. Two different realities. Two different motions.
And when you can see both, you can see demand forming before it ever appears in the CRM.
On September 3rd, we're not just presenting the book. We're bringing four practitioners who work at the sharp end of GTM every day to challenge it, pressure-test it, and tell us where they think it breaks.
→ Patrick Spychalsky - Founder The Kiln
→ Cliff Simon - Founder PolarisOps
→ Jeremy Grandillion - Founder TC9
→ Matthew Volm - Founder RevOps Coop
What we'll get into
Why MQLs collapse different buying realities into one number, and why that breaks sales and marketing every cycle
The two axes of the Demand Compass: Brand Awareness and Readiness to Buy
How to identify Cold, In-Market, Nurture, and Sales-Ready accounts, and the one move that fits each
What the panel actually thinks about signal-based demand in practice
Live Q&A
Thursday, September 3rd · 11:30 AM ET · Free · Live only
David Moreira & Marcos Stu
automate rev.ops.