​Join us for an exclusive evening of social drinks and dealmaking at the intersection of consumer media, sports, and entertainment in advance of Counterpart Venture’s annual conference.

🎉 By signing up, you’re automatically entered into our $3,500 LA GOLF raffle—and we’ll reveal the lucky winner LIVE on Tuesday at the event!

​Hosted by MFG, in partnership with Counterpart VC, this private gathering brings together leading corporate VCs, institutional investors, and media for equity fund managers to explore a bold approach to value creation in venture: media capital.  

​Expect brand activations, sports raffles, and tastings. Food and drinks will be available throughout the entirety of our event.

​🏌🏻‍♂️Surprise Raffle! One lucky guest will walk away with an LA GOLF package worth $3,500, including:

• ​a private tour of the LA GOLF factory, 

• ​a custom fitting for a full set of shafts, driver, and putter,  LA GOLF merchandise, including gloves, hats, and balls, 

• ​and an autographed photo of professional golfer Bryson DeChambeau, the designer behind the equipment.

​Picture: Bryson DeChambeau, Professional Golf Player, Head of R&D LA GOLF (source: LA GOLF commercial)

​Tastings & Goodiebags

​Our guests will also receive premium merchandise from some of our most celebrated portfolio brands and incoming founders, including KA-EX and Kahawa 1893. Enjoy curated surprises and tastings, including an early pour of Michael B. Jordan’s sea moss beverage - MOSS.

​Why You Shouldn’t Miss This

​Media-for-equity models are no longer experimental. They’re unlocking scalable growth and differentiated returns for media companies and a strategic growth path for consumer startups.

​At MFG, we’re building on that foundation using media as an asset class, bringing together a diverse set of media partners to compound the value of their inventory via the startup ecosystem.

​Join us to explore:

• ​Media-for-equity as a blueprint for services-for-equity - to unlock new growth and monetization models for media CVCs

• ​Curated dealflow across media, sports, entertainment, and consumer tech

• ​Opportunities to partner with MFG as a media LP or co-investor

​Who Should Attend:

• ​Media Corporate VCs & strategic investors looking to deploy capital and services in smarter ways

• ​LPs and institutional investors seeking differentiated access to media-backed venture

​Who We Are

​About MFG

​MFG is a multi-channel media investment firm with offices in London, New York, and San Francisco. MFG provides strategic capital to Series A+ consumer brands through a media-for-equity model, leveraging $35M+ in premium media inventory and access to 80% of U.S. households via its media limited partners.

​Through high-impact campaigns across TV, streaming, digital, print, and out-of-home (OOH) channels, MFG enables brands to scale reach, reduce customer acquisition costs, and drive measurable growth.

​MFG invests $1–5M in media credits via flexible tranches, co-investing through equity, SAFEs, or convertible notes. The investments are supported by in-house media planners and creative development partners. The MFG’s model is further strengthened by two key initiatives - The Deal Hub, MFG’s proprietary market intelligence and data platform, and MFG Growth Sprints, custom growth programs for prospective portfolio brands. For more information about the MFG model and portfolio brands, please visit www.mediaforgrowth.co

​About Counterpart VC

​Counter is Counterpart Ventures’ annual event that has morphed into the premier gathering of CVCs. Last year's event hosted 500+ investors from across the world. While the event has traditionally been open to corporate investors who are members, we have expanded to a week-long program to provide additional opportunities for industry-focused and founder events.

​This annual gathering of corporate venture capitalists is perhaps the biggest and most exciting event of its sector! The main day of the conference, Counter VI, will be on Wednesday, September 10th. If you are not already a Counter Club Member, corporate investors can request to join the community and register for Counter V on the events: https://counterclub.vc/signup

​Sponsored By

​RTL AdAlliance, a premier advertising powerhouse, connects global brands to over 150 million European TV viewers daily through top-tier video content. MFG Founders benefit from access to RTL AdAlliance's regional and international experts, media inventory, market insights, competitive analysis, and guided workshops for crafting and implementing an effective media plan. As a subsidiary of Bertelsmann-owned RTL Group, RTL AdAlliance is part of the world's leading entertainment company across broadcast, streaming, content, and digital.