Why Bot Protection + Identity Matters for Marketing

​Your metrics might be lying to you. Bots bloat sessions, tank conversion rates, poison remarketing pools, and wreck attribution—long before you tweak a single ad or landing page. If fake traffic is slipping into Meta/Google audiences and cookies are expiring in 24 hours, you’re optimizing on noise, not signal.

​Join us for a fast, tactical session on how Bot Protection (Edge Protect) + Identity (Edge ID) work together to clean your data, stabilize attribution, and turn personalization/A-B testing back into profit. Walk away with a plug-and-play playbook to block fake users, identify real returning customers, and convert more of the traffic you already have.

​Key Takeaways:

• ​Stop Paying for Bots: How to detect and block automated/fake sessions before they pollute analytics and remarketing.

• ​Fix Identity, Fix Attribution: Extend identity beyond fragile cookies so ROAS, CAC, and LTV reflect reality—not guesswork.

• ​Clean Audiences = Cheaper Wins: Purge bots from Meta/Google audiences to improve match rates, CPMs, and CVR.

• ​Personalization That Actually Works: Why tests & rec engines fail with bot noise—and how clean traffic unlocks reliable uplift.

• ​Edge Protect + Edge ID in Action: The combined workflow to protect funnels, recover 20–40% under-attributed conversions, and scale confidently.

​Speakers:

• ​Ray Chau, Head of Marketing, Nostra.ai

• ​Daren limas, Chief Relationship Officer, Nostra.ai

• ​Jordan Bazouzi, Founder, Nu Reach

​Clean traffic + stable identity = better ROAS, accurate segmentation, and higher CVR. Register now to stop the bleed and start scaling on truth.