Civic by Design: Magnific Workshop
From Brief to Brand System: Designing with AI Without Losing The Craft
A free live workshop with Magnific
Every designer is asking the same question right now:
Can AI follow a brand system, and can I stay in control of it? In this hands-on session, you’ll find out by doing it. You’ll take one real-world brief from blank page to finished, on-brand assets, and leave with a workflow you can bring straight into the Civic by Design hackathon.
Join us November 3rd, 5pm ET / 2pm PT by [clicking here] to watch live on Riverside. You can also watch live on LinkedIn and YouTube @aigadesign.
Agenda
First, watch David Gómez-Rosado work through the brief live: moodboarding, picking the right model for the job, localizing for different markets, and getting finished assets ready for screen and print.
Second, it's your turn!
Lock the look first with references, palette, and style
Generate a key visual
Split it into editable layers and adapt it for social, poster, and banner
Bring it into Illustrator, InDesign, or Figma
Lastly, David will check in at each step and show you where AI output tends to drift off-brand and how to pull it back, the kind of judgment that usually takes years to build.
We’ll close with open Q&A!
Bonus: Everyone who shows up to the workshop can enter a raffle for sponsor prizes worth up to $200, plus tickets to our in-person events!
About David
David Gómez-Rosado is a Strategic AI Consultant at Magnific, where he works with enterprise creative teams on AI workflows that stay true to a brand. He has spent more than 30 years leading design, UX, and creative teams at Microsoft, Nike, Salesforce, Groupon, and Clover. Through his own studio, he has helped brands like Siemens and Bolt connect their story to the products people actually use. He is a graduate of RISD.
What is Magnific?
Magnific is the pro platform for creative visionaries who set the bar high. We build AI-powered creative tools for professionals, studios, and brands making their best work across every medium. Magnific is what a decade of building for the creative industry looks like when you stop holding back. 110M+ users. 1M subscribers. A global team obsessed with reducing friction and increasing flow for the people who make things for a living.
Be Magnific. Explore here → https://www.magnific.com/app
About your host
This workshop is part of Civic by Design, an online design challenge and in-person hackathon presented by AIGA x Designpreneurs Hackathon. The brief focuses on New York City, but anyone, anywhere, can take part. Recommended for college-level participants and beyond.
Brought to you by @aigadesign × @designpreneurshackathon
Civic partner @nycofficeoftech
Venue partner @parsonsschoolofdesign · @parsons_cd
Sponsored by @figma_education, @magnific_ai, @yalesom, @envato, @framer, @lovable.dev, @entrereves_official
Stay in the loop
Follow @designpreneurshackathon & @aigadesign for challenge updates, workshop reminders and winner announcements.