LinkedIn ToFu, MoFu, BoFu - Setting up for Success

​LinkedIn ToFu, MoFu, BoFu — Setting Up for Success

​Most founders know the marketing funnel from SEO and paid ads; but few realize LinkedIn has its own ToFu, MoFu, BoFu engine hiding in plain sight. Just like search, LinkedIn rewards consistency, relevance, and trust-building over time. The difference? On LinkedIn, you are the content, the brand, and the conversion path all at once.

​In this session, we'll break down the LinkedIn funnel stage by stage.

​Your Top of Funnel is your posting cadence - the content that gets you discovered and builds authority in your niche.

​Middle of Funnel is engagement - the comments you leave on others' posts and the conversations happening on yours. This is where familiarity turns into trust.

​And Bottom of Funnel is where it all pays off: connection requests, DMs, and the warm outreach that actually lands meetings.

​Whether you're a founder building pipeline, a sales leader tired of cold outreach that goes nowhere, or a professional who knows LinkedIn matters but can't figure out how - this event will give you a repeatable framework for turning presence into pipeline. Walk away with a clear playbook for every stage of the funnel.