Vancouver Women in Sales Meetup!

​Join Women in Sales in Vancouver for an evening of connection and learning!

Earning the Next Sale: Value-Led Growth Across the Customer Journey

Are you selling a value promise your company can actually deliver?

Growth comes from customers realizing measurable value that’s tied to revenue, outcomes, and solving mission-critical problems. Companies that fail to deliver don’t just lose renewals; today they likely won’t stay in business. Customer Success is a core business strategy.

In this session, Ellie Hutton will break down what it really means to earn the next sale, and where your role fits in creating, protecting, and expanding value across the customer journey.

We’ll cover:
• How value-led selling drives retention, expansion, and advocacy
• Where sales-to-CS handoffs break down and how to fix them
• Realistic next-step role options after BDR and how to prepare for them

This is a practical, straight-talk session for Sales and CS professionals who want to build durable growth for themselves and their companies.

Ellie Hutton is Head of Customer Success at FrontlineIQ. She’s a GTM ringleader and people's champion who believes the next sale must be earned. Ellie has 20+ years of experience in customer success, product marketing, and marketing research professional services.

​This is a member-led event organized by Mary Bruder and Samiksha Oberoi (Vancouver Women in Sales Co-Leads)

​Light bites will be provided- beverages/food will be available for purchase at Hero's Welcome.