Write Your Why: Storytelling for your Website & Brand Workshop

​Every great business begins with a story: one that captures hearts, clarifies vision, and connects your product to real human needs.

​In this session, Paul Gray will demonstrate how storytelling can transform how you articulate your value proposition, inspire investors, and engage customers. You’ll learn practical narrative techniques drawn from screenwriting, psychology, and marketing to shape your company’s journey into a clear, compelling message.

​Paul will also show how to translate this story into the key surfaces your audience experiences, from your website and pitch deck to social content and brand messaging, so your narrative is not just told, but felt at every touchpoint.

​This is a small group hands-on workshop. You'll walk away with a clear and compelling product vision statement and resources you can put to use right away.

​Paul Gray works in Partner Marketing at Webflow, taught Marketing at Laurier University and is a Catalyst Commons Member.