Making Your Products Go Viral: Basics of PLG

​The best products sell themselves. Not because of a slick sales team — because the product IS the growth engine.

​That's product-led growth. And if you're building 0→1, it might be the cheapest, fastest way to find your first thousand users.

​In this workshop, we'll break down the basics:

1. ​What PLG actually means (and when it's NOT the right move)

2. ​The mechanics of building virality into your product

3. ​Real examples of products that grew without a sales motion

4. ​How to spot your own viral loop — and what to do once you find it