Making Your Products Go Viral: Basics of PLG
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About Event
The best products sell themselves. Not because of a slick sales team — because the product IS the growth engine.
That's product-led growth. And if you're building 0→1, it might be the cheapest, fastest way to find your first thousand users.
In this workshop, we'll break down the basics:
What PLG actually means (and when it's NOT the right move)
The mechanics of building virality into your product
Real examples of products that grew without a sales motion
How to spot your own viral loop — and what to do once you find it