Product-Market-Earth Fit: The Missing Layer of Modern Product Strategy (75 min workshop, virtual)
What if Product-Market-Fit is no longer enough?
In a climate-constrained world, the best product teams optimize for more than growth.
There’s a missing layer in modern product strategy: the real-world impact of the behaviors our products drive.
At SF Climate Week, skip the theory and let's get tactical.
The tech industry emits 1.3B tons of CO₂ annually — not just from infrastructure, but from the user behaviors our products incentivize.
Most product teams optimize for:
Growth
Retention
Engagement
Few optimize for:
Emissions per action
Behavioral nudges
Downstream climate impact of product-driven behavior
This workshop introduces Product-Market-Earth Fit — a practical extension of PMF that helps builders reduce emissions without sacrificing growth.
You’ll learn how to:
Use default design to shift user behavior at scale
Reduce lifecycle emissions through product experience decisions
Identify “invisible” Scope 3 impact inside digital products
Turn climate-positive UX into retention, differentiation, and cost savings
Real case breakdowns:
How streaming platforms cut ~75% energy per session with a default change
How ride-pool UX reduced emissions per passenger mile by 45%
How smart devices drive 12–24% household emission reductions automatically
No climate science degree required.
Just product thinking applied differently.
Who should attend:
PMs, designers, founders, engineers, and climate tech builders who want to ship products that scale responsibly.
You’ll leave with:
✨ A simple behavioral design lens you can apply immediately
✨ A repeatable framework (E.A.R.T.H.)
✨ Concrete ideas you can test in your own roadmap next sprint
If you build tech, you influence emissions.
Let’s design with that power intentionally.
Workshop Facilitator: Renee Davis, ClimateTech CPO & Advisor
Funds from this workshop go right back into supporting Climate Conscious Leaders and the work we’re doing to help product folks build for a NetZero future.
This event is hosted by Climate Conscious Leaders as part of SF Climate Week. You do not have to live in SF to attend; all are welcome. View CCL's monthly events here.
By registering for this event, you agree to share your registration information with the organizers of SF Climate Week and ATXCW.