Product-Market-Earth Fit: The Missing Layer of Modern Product Strategy (75 min workshop, virtual)
What if Product-Market-Fit is no longer enough?
In a climate-constrained world, the best product teams optimize for more than growth.
There’s a missing layer in modern product strategy: the real-world impact of the behaviors our products drive.
At SF Climate Week, skip the theory and let's get tactical.
The tech industry emits 1.3B tons of CO₂ annually — not just from infrastructure, but from the user behaviors our products incentivize.
Most product teams optimize for:
Growth
Retention
Engagement
Few optimize for:
Emissions per action
Behavioral impact
Long-term planetary externalities
This workshop introduces Product-Market-Earth Fit — a practical extension of PMF that helps builders reduce emissions without sacrificing growth.
You’ll learn how to:
Use default design to shift user behavior at scale
Reduce lifecycle emissions through product experience decisions
Identify “invisible” Scope 3 impact inside digital products
Turn climate-positive UX into retention, differentiation, and cost savings
Real case breakdowns:
How streaming platforms cut ~75% energy per session with a default change
How ride-pool UX reduced emissions per passenger mile by 45%
How smart devices drive 12–24% household emission reductions automatically
No climate science degree required.
Just product thinking applied differently.
Who should attend:
PMs, designers, founders, engineers, and climate tech builders who want to ship products that scale responsibly.
You’ll leave with:
✨ A simple behavioral design lens you can apply immediately
✨ A repeatable framework (E.A.R.T.H.)
✨ Concrete ideas you can test in your own roadmap next sprint
If you build tech, you influence emissions.
Let’s design with that power intentionally.
Workshop Facilitator: Renee Davis, ClimateTech CPO & Advisor
Funds from this workshop go right back into supporting Climate Conscious Leaders and the work we’re doing to help product folks build for a NetZero future.
This event is hosted by Climate Conscious Leaders as part of SF Climate Week. You do not have to live in SF to attend, all are welcome. View CCL's monthly events here.
By registering for this event, you agree to share your registration information with the organizers of SF Climate Week.