

Winning B2B in 2026: Go-To-Market & ABM Playbooks • Wrocław 26.03.2026
If you’re working on anything GTM-related in 2026 - you must REALLY love it.
Looking at the utter craziness and unpredictability of the market itself, the wildly different understanding people have of what GTM actually is, and the never-ending challenges that come with it - you’re either in love with it, or you’re a bit of a masochist. (Or both - there’s nothing wrong with that!)
So if any of these ring a bell:
Your boss asked you to “do more of that ABM stuff”
You’re struggling to prove the ROI of your work
You’re overthinking what channels to choose and how to spend your budget
You keep seeing people bragging about their ABM strategies on LinkedIn but you don’t know who to trust
…come join us on March 26th.
You'll meet three people who've been through all of it - and somehow they're still standing. More than that, they're still in love with this work. And they’re willing to share their failures and wins with us!
What we'll talk about:
The big no-nos of ABM
Lessons learned from making every possible mistake in ABM. You’ll leave knowing exactly what NOT to do, and with a few ideas on what CAN work.GTM strategies tested in blood, sweat and tears
Insights from 10+ years of GTM experience - lessons learned the hard way and practical advice that’ll save you a lot of headacheHow to prove marketing ROI to founders
Rumors have it it actually is possible. Getting your mar-tech stack for B2B attribution right to make a case that defends your budget.
Meet our speakers
🎤 Prem Kwapisz
A grumpy ABM Manager with 10+ years of experience in performance marketing and global campaign leadership. Built and scaled ABM programs at every stage of growth: from a 10-person startup without a CRM to a 5,000-employee global enterprise. Designs frameworks that fit the business, not the buzzwords.
🎤 Sebastian Kajzer
13+ years in B2B growth - running outbound teams, managing €1M+ budgets, and getting grilled by CEOs about where the marketing money went. Former CMO at Divante, where he scaled marketing from 3 to 26 people and delivered 45-58% YoY growth through 3 M&A processes. Now architects AI-powered GTM systems for B2B tech companies.
🎤 Jakub Pepliński
Demand Gen Lead with deep expertise in scaling B2B SaaS pipelines through digital-first strategies. At Alokai, his work helped quadruple ARR and built the performance engine that influenced the majority of the company's pipeline. Expert in navigating complex transitions - from developer-centric tools to enterprise solutions, through rebrands, messaging pivots, and the reality of shrinking TAMs in competitive markets.
Who it’s for and what to expect
We welcome senior marketer, growth and product professionals, leaders, and founders in tech and SaaS.
Our meetups aren’t your typical sit-and-listen events - we'll have three 40-minute sessions (20 min presentation + 20 min discussion each) where everyone contributes. The biggest value comes from challenging ideas and learning from peers at your level. After the sessions, we’ll have time for casual networking.
👥 We’re limiting the event to 30 participants only, because the best conversations happen in smaller groups. So make sure to apply early and secure your spot.
🔍 About Growth Meetup
Curated community and in-person events for product, marketing and growth leaders working in tech.
550+ members
6+ events per year
4.8/5 avg. satisfaction
🤝 The Meetup's Partners
Contact us, if you'd like to become a partner of this event.
Big thanks to our community partners:
Softwareness - a no-code agency that will build your website, e-commerce or app in weeks, not months
ProductMeetups - product events directory, discover and track PM events across Poland