Founders Bay Virtual Workshop: Outbound That Actually Converts: Build Pipeline Without a Brand or Budget
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For early-stage founders, outbound can feel like shouting into the void—especially when you don’t have brand recognition, case studies, or a marketing budget. In this tactical workshop, fractional GTM & sales leader Laura Garrison will teach founders how to generate real pipeline using lean, founder-led outbound strategies that work before you have traction. No tools, fancy tech, or paid campaigns required.
Laura will break down the core components of outbound that actually convert: clear ICP definition, sharp messaging, and personalized outreach that cuts through the noise. You’ll learn how to create outbound experiments that validate who cares about your product, what resonates, and where real demand exists—so you can prioritize the right customers and stop wasting time on the wrong ones.
This session is designed for scrappy founders who need results fast. Laura will share templates, scripts, and frameworks for writing outbound that feels human, not spammy—plus the systems you need to stay consistent without burning out. Expect a practical, no-fluff workshop that leaves you with a repeatable outbound process you can run tomorrow.
✅ What You’ll Learn
How to define a high-converting ICP when you have limited data
How to craft outbound messages that get replies (without gimmicks)
The 3 types of outbound experiments every founder should run early
How to personalize efficiently at scale while staying founder-led
How to use “trigger events” to reach prospects when they’re most likely to convert
What metrics matter for early outbound—and which ones don’t
How to build a lightweight system to stay consistent and avoid burnout
Scripts, templates, and frameworks you can use immediately
Our Speaker:
Laura Garrison, Director of Sales Enablement at Grand Avenue Software
About Us
Founders Bay is a membership community of 80,000 founders and VCs coming together to grow their startups through curated weekly events, expert-led virtual workshops, and educational resources. Proudly woman-owned and operated by Mariane Bekker, we are dedicated to empowering a diverse and inclusive startup ecosystem. Subscribe to our newsletter and become a member today.
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