How to Coach your Champion

​Most complex deals are won or lost in meetings you’re not invited to.

Your champion has to sell for you, and they often don’t have the language to explain why the problem matters, why your solution is the right fit, or why the timing makes sense.

The most effective tool I used to fix this was a simple document called the Executive Summary, a script that equips your champion to drive the deal across the finish line.

​In this session, I’ll show you how to build an Executive Summary that aligns stakeholders, strengthens your business case, and increases your close rate.