marketing + branding workshop
great brands get overlooked all the time, not because they’re not good enough, but because their message isn't on point and they're trying to show up everywhere, instead of where it counts when it comes to marketing and getting lost in the noise. if you’ve ever struggled to explain what you do in a way that clicks, felt like your sales aren’t converting the way they should, or found yourself stuck in the “spray and pray” marketing trap, this training is for you. this interactive session introduces founders to the sticky brand dna™ framework, the creating forward approach to marketing that helps you define and own your standout brand positioning, and cultivate bff-level connection™ across the right marketing, content, and sales touchpoints to drive more conversions and grow.
whether you’re in the product-ready-launch stage or in the high-6-figures-scaling stage, you’ll walk away knowing what’s holding your brand back and how to move forward. what attendees will walk away with: - a breakdown of the 5 pillars of the sticky brand dna framework and how to apply it in marketing - a deep dive on bff-level marketing, from product positioning and website messaging to content strategy and partnership alignment - real-world examples of bff-level marketing executed by standout brands - take-home digital dashboard with notes and exercises to implement right away
meet sarah
sarah saxty (sax) is a brand marketing mentor and founder of creating forward studio, where she helps beauty, wellness, and lifestyle founders or early-stage teams build brands people get, love, and buy from.
leveraging her sticky brand dna™ method and other core frameworks, sarah helps pre-launch to growth-stage founders move from “wtf next?” to calculated action, translating scattered ideas and all-over-the-place marketing into bff-level positioning and demand-driven, momentum-building strategy. sax has been in the consumer product industry for 20 years, from her early days as a key hire at a fast-growth fashion business to launching her own brand in nyc and building a successful cmo consulting and mentorship business that supports other founders.
now based in la, her clients range from beauty, wellness, fashion, and lifestyle consumer products. her strategies have helped founders land national partnerships, secure investors, double conversion rates, get clear on their messaging, streamline marketing workflows, and step into the role of brand leader to scale their business with what she calls one of the most important founder traits, “ifgt* confidence". (I f****** got this)
about moss:
moss is a conscious co-working, wellness and event space in the heart of venice. Our intention is to grow authentic community based on our values of curiosity, creativity and compassion.
the wabi-sabi design is intentional in every corner. may all visitors and members feel better leaving than when they enter.
by application only: https://pn866jhv6w4.typeform.com/to/AVxRbkaN?typeform-source=www.mossvenice.com
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