JatHub x UCL Digital Marketing & Gamified Economy Summit
Digital Marketing & Gamified Economy Summit is a one-day academic–industry convergence event exploring how gaming, gamification, Web3 and emerging digital-economy dynamics are reshaping modern digital marketing practices.
📘 Event Purpose & Themes
This summit investigates the intersection between digital marketing and gamified economies — how immersive technologies, gaming ecosystems and innovations influence how brands engage, retain, and monetize audiences. Speakers from leading game publishers and companies, marketing experts and venture-capital firms will share real-world insights, illustrating how theory meets practice.
Key thematic strands include:
The psychology of consumer behaviour within gaming and digital ecosystems — how motivations, engagement triggers, and reward systems inform marketing strategy.
Digital-marketing analytics across multi-channel campaigns that incorporate game mechanics, behavioural data, and immersive user experiences.
Brand-engagement strategies leveraging gamified experiences, interactive formats, and immersive storytelling.
Innovation adoption, metaverse environments, and immersive platforms — and how these influence future marketing models.
Monetisation models shaped by in-game purchases, virtual goods, loyalty, and game-driven economies.
Measuring marketing performance, return on investment (ROI), and long-term user loyalty in gamified / digital-economy contexts.
🎯 What Attendees (Students & Industry Guests) Will Gain
Participants will:
Understand how principles taught in the MSc Marketing Science curriculum — from consumer behaviour, analytics, brand strategy, to performance measurement — apply in gaming, gamified contexts.
Gain exposure to industry-leading digital marketing strategies from major game publishers, emerging Web3 brands and experienced VCs.
Explore how digital economy models (e.g. in-game purchases, virtual rewards) can be used to drive brand monetisation, loyalty, and community building.
Experience practical, hands-on workshops to design gamified marketing campaigns and apply data-driven segmentation, reward systems, and performance KPIs.
Network with potential recruiters, industry practitioners, and innovators bridging marketing, gaming, and digital economy domains.
Detailed Timing Schedule (10:00 – 17:00)
Digital Marketing & Gamified Economy Summit
UCL School of Management x MSc Marketing Science
10:00 – 10:25 | Registration & Welcome Coffee
10:25 – 10:35 | Opening Remarks
Speaker: UCL Marketing Science Professor
Welcome message (UCL)
Overview of digital marketing in gaming & digital economies
Links to MSc Marketing Science curriculum
10:35 – 10:40 | Opening Remarks
Speaker: UCL Marketing Science Professor
Welcome message (JatHub)
Intro of the arrived guest speakers
10:40 – 11:40 | Keynote Block (3 × 20 minutes)
10:40 – 11:00 | Google Cloud (20 minutes)
11:00 – 11:20 | Barclays (20 minutes)
11:20 – 11:40 | Booking.com (20 minutes)
11:40 – 11:55 | Break (15 minutes)
11:55 – 12:45 | Panel Discussion 1 (45 Minutes)
Panelists:
OVHcloud
Foundation Venture
StarPal
Theme: Future of Digital Marketing Across AI, Web3 & Digital Economies
12:40 – 12:50 | Innovation Project Presentations (10 Minutes)
12:50 – 14:00 | Lunch & Networking
14:00 – 15:00 | Keynote Block (3 × 20 minutes)
14:00 – 14:20 | Google (20 minutes)
14:20 – 14:40 | Animoca Brands (20 minutes)
14:40 – 15:00 | Videogames and Esports Foundation (20 minutes)
15:00 – 15:15 | Break (15 minutes)
15:15 – 16:00 | Panel Discussion 2 (45 Minutes)
Moderator : Mentor of JatHub
Panelists:
Videogames and Esports Foundation
nDreams
Wargaming
Theme: Digital Marketing in the Platform Era: Data, Creativity, Trust, and Scale
16:00 – 17:00 | Innovation Student Presentations (3 Groups)
Each group:
15 minutes presentation
5 minutes VC feedback
16:00 – 16:20 | Student Group 1 + Feedback
16:20 – 16:40 | Student Group 2 + Feedback
16:40 – 17:00 | Student Group 3 + Feedback
Certificate Ceremony
Certificates awarded by:
VC representatives
Industry mentors
17:00 – 17:10 | Final Announcements & Closing Remarks
Speakers:
UCL School of Management
JatHub