​Green Break: Community Day + Workshop

​Join greenhub by Unicorn Factory Lisboa for a full day dedicated to the green tech and sustainability community.

​📅 16 September
📍 sítio Rossio - Praça Dom Pedro IV 74, Lisboa

​9h00 - 18h00 | Community Day

​Come work from the greenhub cowork space and connect with other green tech and sustainability innovators. Open doors all day, so drop by whenever suits you.

​16h00 - 18h00 | Workshop: Go-to-Market Strategy for Sustainability Startups

​A hands-on session led by Etho Agency focused on go-to-market strategy, bringing together product, sales, positioning, and marketing around a coherent approach to launching and scaling sustainability solutions.

​“How can sustainable companies design a go‑to‑market strategy that is both sustainable by design (long‑term, retention‑focused, low‑waste) and credible by proof in a crowded, skeptical market?”

​Workshop outline

• ​Start designing a sustainable go‑to‑market strategy that prioritises long‑term value, retention, and measurable impact over short‑term gains.

• ​Craft credible, proof‑backed messaging and positioning for sustainability offers that stand against skepticism and procurement scrutiny.

• ​Align product, sales, and marketing around a shared sustainable GTM model, from ICP and value proposition, to channels and initial launch metrics.