101 Series | Branding 101 for Dancers
Building Your Business Brand as a Dancer & Choreographer
The dance industry is evolving. Today, being a professional dancer or choreographer isn’t just about your craft; it’s about how you position yourself, share your story, and build a brand that gets you seen, hired, and paid.
This 101 webinar is created specifically for aspiring professional dancers and choreographers who want to develop their identity, strengthen their presence, and unlock opportunities beyond the studio and stage.
What You’ll Learn
The Power of Branding for Dancers
Why your artistry alone isn’t enough in today’s industry
Shaping perception: who you are vs. how you are seen
Defining Your Unique Value
Crafting your narrative & signature style
Identifying your niche in the industry
Building Your Brand Identity
Visual branding: headshots, reels, and social presence
Creating consistency across platforms
Establishing your digital currency
Business Skills for Artists
Frameworks and tools to professionalise your practice
Visibility & Networking
Leveraging social media & digital platforms
Collaborating with brands and industry peers
Expanding internationally
Who is it for?
Professional dancers looking to scale their career
Emerging choreographers wanting to build their profile
Dance entrepreneurs exploring teaching, directing, or commercial opportunities
Key Takeaways
A clear framework to define and articulate your unique dancer brand
A step-by-step guide to growing and strengthening your online presence
Actionable strategies on SEO, visibility, and trust-building
An exclusive Branding Checklist for Dancers (included with your ticket)
Powered by
STUDIO 27°
STUDIO 27° empowers dancers to excel on and off the dance floor through hybrid memberships designed to build sustainable careers.
Our mission is to build a future of dance that puts wellness at the core, makes the industry safer and more sustainable, and empowers artists through artistry, community, and media.