AIMIs vs. Surveys: What Changes When Research Becomes Conversational
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About Event
Two comparative studies from Mannheim University and Human Highway examine how AI-moderated interviews perform against traditional surveys in controlled conditions.
In this session, Veronica Valli (Head of Research at Glaut) will walk through controlled comparisons between traditional surveys and AI-moderated interviews.
Across both studies, one pattern is clear: when follow-ups adapt in real time, people explain their reasoning and share more.
Where do AI-moderated interviews outperform traditional surveys?
Where do trade-offs remain?
And how should research design adapt?
Join and bring your questions. We’ll unpack the findings and what they mean in practice.