PRODUCT-MARKET-EARTH FIT Masterclass: Rewiring User Habits (Virtual session at NYCW)
When building sustainable products, energy usage and supply chains only tell half the story. A significant part of a product’s environmental footprint can come from what happens downstream: how people interact with, use, and make choices through the products we create.
Join Climate Conscious Leaders for a Product-Market-Earth Fit™ Masterclass exploring how choice architecture and behavioral design can help product teams influence more climate-conscious outcomes while creating experiences that work for users and the business.
What You’ll Learn & Do
Scope 3 Through a Product Lens: Explore how the way customers use your product can contribute to downstream Scope 3 emissions and where product teams have opportunities to influence those outcomes.
Choice Architecture & Behavioral Design: Learn practical techniques for incorporating green defaults, behavioral nudges, and climate-conscious considerations into digital and physical product experiences.
Systems Thinking in Practice: Apply systems-thinking tools to real-world product scenarios and identify how seemingly small product decisions can influence broader behaviors and outcomes.
Design for Empowerment, Not Guilt: Explore how climate-conscious design can empower customers to make better choices rather than placing the burden of sustainability entirely on the user.
Put It Into Practice: Work with other participants to apply what you’ve learned and identify opportunities to bring these principles into your own product work.
From Learning to Connection: Your registration includes an invitation to an in-person NY Climate Week happy hour, giving you another opportunity to meet and build relationships with climate-conscious product leaders and innovators.
Agenda
Welcome & Introductions
Product-Market-Earth Fit™ Masterclass: The E-A-R-T-H Framework & Designing for User Action
Interactive Group Sprint: Systems Thinking & UX Nudges
Key Insights & Practical Takeaways
Small Group Networking
Who Should Attend?
Product managers, ClimateTech founders, UX and design professionals, corporate sustainability leaders, and innovators looking for practical ways to bring environmental considerations into the decisions that shape products and user experiences.
Whether sustainability is already part of your role or you’re looking for a practical place to begin, you’ll leave with frameworks and tools you can apply to help build products that create value for customers, strengthen the business, and operate more thoughtfully within Earth’s resources.
Workshop Facilitator: Renee Davis, ClimateTech CPO & Advisor
Funds from this workshop go right back into supporting Climate Conscious Leaders and the work we’re doing to help product folks build for a NetZero future.
This event is hosted by Climate Conscious Leaders as part of NY Climate Week. You do not have to live in NY to attend; all are welcome. View CCL's monthly events here.