How To Prove Marketing Works To Skeptical Execs | Fibbler + KlientBoost

​If you had $1 for every time a B2B SaaS exec dismissed marketing's pipeline contribution, you wouldn't be rich—but you'd have enough to prove the point. Despite more measurement tools than ever, most B2B marketers still struggle to demonstrate ROI to leadership.

​The challenge has three dimensions:

• ​Execs expect perfect tracking even when platforms have clamped down on privacy

• ​They believe in nurture flows that don't match real buying journeys.

• ​Marketers defend tactics instead of building data-driven narratives that show marketing's impact on revenue

​This session will help you change that conversation.

​Patrick Cumming (Director of Marketing @ KlientBoost) and Adam Holmgren (CEO @ Fibbler) will walk through how to connect your marketing to revenue.

​What You'll Learn:

• ​Why proving marketing impact has become harder (and what changed in the last 5 years)

• ​The pros and cons of influenced attribution models for executive reporting

• ​Frameworks for building convincing, exec-ready performance reports that actually land

• ​Real examples of attribution dashboards that shifted executive perception

​Who Is This For?

• ​Marketing Leaders. Leave with a playbook to prove your team's revenue contribution

• ​Growth & Demand Gen Marketers. Build better attribution models that align with real buyer journeys

• ​Content & SEO Managers. Connect content and hard-to-measure assets to pipeline and revenue outcomes

​Event Details

• ​Date: February 10, 2026

• ​Time: 8am PT / 11am ET

• ​Location: Live on YouTube (Recording will be available for all registrants)

​Save your spot now and strengthen your case with your exec team.