Synthetic Audiences, Real Consequences - #NYTechWeek

​Panel followed by happy hour.

​Synthetic audiences and digital twins are changing how companies understand their customers.

​Used well, they close the gap between what people say and what they actually do. Used poorly, they make that gap invisible — and the decisions built on them more confident and more wrong.

​Join Panoplai for an evening with founders, marketers and innovators who’ve been humbled by that gap — and who are using AI to close it. Honest conversation about what actually works, what’s overhyped, and what it looks like when you finally stop guessing about your audience.

​Why come:

• ​Hear from practitioners who’ve built AI audience intelligence inside real companies — and hit the limits

• ​Get an honest take on where AI and digital twins create real value and where they produce confident nonsense

• ​Walk away with a clearer picture of how the best teams are making faster, better decisions about their customers

​For: Insight professionals, marketers, innovators and strategists who make decisions about people they’re not always sure they understand.

​The panel:

• ​Neil Dixit — CEO, Panoplai

• ​Josh Adams — Maple Leaf Foods. Brand-operator POV on making AI audience work usable inside a big consumer business.

• ​Phil Ahad — Managing Director of Data, Cint. The data-infrastructure POV on what synthetic audiences and digital twins need to actually hold up.

​Moderated by Josh Ingram, TheMostWanted.