Breaking Through Your MRR Ceiling (Zoom)
Growth after accomplishing a stable MRR isn’t about adding more features blindly; it’s about building better systems. Many SaaS founders hit a ceiling not because demand disappears, but because structure hasn’t evolved.
This session gives non-technical founders a breakdown of what actually unlocks expansion and how to avoid wasting their time on thankless tasks. We will give you the frameworks necessary to break through the ceiling that’s holding you back.
March 12th
11:00 AM PST
Zoom
What this session covers
This is a tactical breakdown of how SaaS companies evolve past their first major growth plateau.
We’ll explore:
Why MRR plateaus are structural signals, not market failure
How to make product value more visible (without adding features)
The expansion metrics that drive ARPU and retention
What are hypothesis-driven roadmaps?
How to expand ICPs through adjacency instead of risky pivots
How to stay competitive and not lose market share to industry players
Who is this for?
SaaS founders at or approaching $100k MRR
Teams feeling roadmap bloat
Founders are considering new verticals out of frustration
Builders questioning whether to hire, pivot, or rebuild
Speaker: Carlos Ignacio, Partnerships Manager at Designli
Carlos helps SaaS founders turn product ideas into clear, actionable strategies that set the stage for successful development. At Designli, he works closely with founders who are starting from scratch, recovering from bad builds, or trying to accelerate product velocity.
He collaborates with founder communities, accelerators, and go-to-market teams across the US, Canada, UK, Australia, and Latin America. Carlos also speaks at leading SaaS events, most recently joining the panel on AI’s Hidden Debts: The Risks That Can Kill Your Valuation at SaaS North.
He brings a tactical, founder-friendly approach to product strategy, roadmap clarity, and aligning teams around outcomes — not confusion, delays, or guessing.
Host: Colton Kaplan, Founder of Founder Social Club
Colton Kaplan is the founder of Founder Social Club, a community built to eliminate loneliness in entrepreneurship and connect founders with mentors, investors, and peers. In the past year, he has hosted 60+ founder events and grown the community to 26,000+ people.
He is also the host of the Founder Social Club Podcast, where he sits down with founders to share real stories, lessons learned, and tactical insights from the journey of building companies.
You can watch on YouTube and listen on Spotify.
If you find value in the conversations, feel free to subscribe and share with a founder friend.
Thank you to our Sponsor, Designli!
Attending founders can also access a complimentary one-week technical audit through Founder Social Club, offering clear insights on product architecture, UI/UX, tech debt, risks, and recommended next steps.
By registering, you consent to the session being recorded and to your image, voice, and chat messages being used for educational and promotional purposes by Founder Social Club. You also agree to receive event-related updates and invitations from Founder Social Club and its partners, including Designli, who may follow up with relevant resources, services, or opportunities. You may unsubscribe at any time.