Masterclass: Founder Branding
Today’s buyers don’t just evaluate products anymore.
They invest in people, missions, and voices they trust.
Founder branding has become one of the strongest go to market advantages because it builds credibility faster than any product feature can. Companies with strong founder brands are seeing faster pipeline generation, shorter sales cycles, and deeper customer loyalty.
This intensive 60 minute masterclass breaks down why founder branding works, when to prioritize it, and how to build one that drives measurable business outcomes.
About The Delta Campus Masterclass Series
The Delta Campus Masterclass series brings experts into our community to teach what they know best from product and venture design to legal, finance, and growth. Each session delivers hands-on knowledge founders can immediately apply to strengthen their ventures.
This Session: Founder Branding as a GTM Advantage
Hosted by Angeley Mullins, Founder and CEO at Aetheris Ventures.
Angeley works with founders and venture teams at the intersection of storytelling, positioning, and growth, helping companies build trust and traction through authentic founder-led strategy.
In this session, Angeley will show why founder branding is no longer optional for modern GTM and how to build a founder brand that creates real business momentum without becoming a full time content machine.
We’ll Cover
-> Why founder-led companies often see 3 to 5x higher engagement, shorter sales cycles, and stronger investor interest
-> How founder branding creates a competitive moat when product features are easy to copy
-> A proven framework to build an authentic, scalable founder brand
Including
• your founder narrative
• what to share and what to keep private
• the best channels for your audience and strengths
• a content cadence that doesn’t burn you out
-> Real examples of founders who leveraged personal brand to drive serious pipeline and revenue
-> How to integrate founder branding into your existing GTM motion
So it supports your growth strategy instead of distracting from it
What You’ll Walk Away With
By the end of this masterclass, participants will leave with:
✅ A clear understanding of why founder branding works and when to prioritize it
✅ A starter framework tailored to your founder brand strategy
✅ Content templates and examples you can adapt immediately
✅ Practical tactics to align your founder content with business goals and GTM execution
Who It’s For
This session is built for founders and early stage leaders who are:
✅ Building a venture in a noisy market and need clearer differentiation
✅ Looking for new GTM leverage beyond paid growth and outbound
✅ Wanting to build trust, authority, and inbound interest through their voice
✅ Curious how to create founder-led momentum without posting 24/7