The emerging need of trusted data in an AI-driven world

​In this fireside chat with Oscar Nöjd from Samsung Electronics, Ludvig Strand from Axel Johnson and Josephine Darlington from AI Sweden, we will explore how AI built on structured data can create more efficient and resilient value chains. The conversation is led by Lena Coulibaly, Industry portfolio manager at GS1 Sweden – a standardisation organisation that develops and maintains the common business language to build smarter value chains in global trade.

The event is aimed at those who want to understand the connection between structured data and standards and effective and reliable AI solutions – from a retail perspective.

Key takeaways include
- Concrete examples of how AI and standardisation interact in practice
- Insights into business opportunities and risks when AI is used on unstructured data
- Future outlook: what can and should companies do now to take advantage of next-generation AI solutions?

Lunch will be catered to all registered audience members.

Agenda
12:00 – Start of event
12:05 – Opening remarks
12:10 – Fireside chat
12:35 – Q&A
12:45 – End of event

Participants
Oscar Nöjd, Head of Sales Innovation & Business Development, Samsung Electronics
Ludvig Strand, Emerging Tech & AI Future Analyst, Axel Johnson
Josephine Darlington, Strategic Initiative Developer Retail, AI Sweden
Lena Coulibaly, Industry Portfolio Manager, GS1 Sweden

Please note: This is an on-site side event at Techarena 2026 that requires a ticket to enter Strawberry Arena. The side event is independently organized and run by the host of the side event. Please direct any questions (or praise!) to the event organizers.