Build the Bridge: AI Marketing for Climate Tech
Most AI marketing content is written for SaaS companies. This workshop instead focuses on marketing for clean energy and climate companies that face the dreaded Four Valleys of Death.
Build the Bridge is a 90-minute, hands-on session designed specifically for early to growth-stage climate-tech entrepreneurs and marketers navigating the real commercialization gauntlet — from founding story to first pilot to repeatable demand.
We'll map practical AI tools and prompts to each stage of your go-to-market journey, and you'll leave with a concrete action plan tailored to where you are right now.
What to expect:
→ Hands-on from the start. This isn't a lecture. Bring your laptop, your real marketing problems, and your honest questions. We work through live examples together.
→ Software, prompts, and tactics by stage. We'll walk through specific tools and the exact prompts that move the needle for companies at your phase of growth. No vague recommendations.
→ Strategies worth stealing. We'll dig into the GTM approaches that actually work in climate tech for founders building credibility or trying to convert a pilot into proof.
→ A room where you can be honest. This is a small, curated group of founders and early-stage marketers. Ask the questions you can't ask in a pitch meeting.
☕ Coffee and snacks provided.
🕐 90 minutes.
🆓 Free.
Seats are limited — this is designed to stay small.
Led by Melanie Adamson, CEO at Alder & Co., and venture partner at Lichen Ventures, Mel will give you direct actionable insights into how marketing can accelerate the troughs of the Four Valleys of Death.
Alder is a global clean energy and climate tech marketing agency combining deep expertise in growth marketing with a bold approach to building daring and disruptive brands.
Special thanks to: Jason Schwartz, Washington DC Experience Center Lead at Lutron Electronics for providing the event space.
DC Climate Week is not responsible for this event. It is organized by the organizing group, and being listed on the DCCW calendar is not an endorsement of content or partners.