Stop Losing Members and Revenue with Retention Intelligence
NexScale™ Webinar for multi-location fitness and wellness operators.
60 minutes. A 25-minute presentation, a 15-minute fireside with an operator, then 15 minutes of open Q&A.
Attendance is mainly by invitation through our partner networks. A few seats are open by approval.
Why this session
When you run more than one location, retention stops being something you can feel. Strong sites cover weak ones in the roll-up. A member goes quiet at location three and nobody finds out until the cancellation posts. Your managers are busy, the data sits in the CRM, and the personal touch that built the first location does not copy across to the fifth.
What we will cover in the 25 minutes
What retention is actually costing you across a group, and why the warning signs arrive six to eight weeks before a cancellation.
Why your exit survey is misleading, and what the research says members actually leave over.
What AI is genuinely good at in a multi-site operation, and what it should never be asked to do.
The three moments worth acting on at every location: milestones, quiet members, and newcomers.
What consistent execution looks like when it runs the same way at every site, with a human approving every message.
Three questions to ask anyone selling you AI, including us.
Fireside: what actually gives an operator their time back
Morgan Thomas joins for 15 minutes. She helped scale Sweat & Tonic, one of Canada's most successful wellness brands, as its Chief Brand Officer, and now advises operators as Founder and Principal of FORME. Fifteen years of brand and business leadership across wellness, fitness and hospitality, and a member of the NexScale Advisory Board.
This is an operator's view, not a testimonial. Where the hours actually go, what is worth systemising and what should stay human, and what she has seen work across the studios and clubs she has built and advised. Unscripted.
Then 15 minutes for your questions. Open discussion, nothing scripted.
Retention Intelligence, across every location
NexScale adds a retention intelligence layer on top of the CRM you already have. No new system, no migration, no added headcount. NexScale reads every member every day, surfaces who is slipping weeks before they cancel, drafts outreach in your own brand voice, and reports back with a daily brief and an executive summary for each location. Every site runs the same standard of follow-up, and nothing reaches a member until someone on your team approves it. The AI Business Partner behind it is NexScale Chloe™.
Who this is for
Multi-location and multi-site owners and operators across fitness and wellness: franchise groups, studio and gym groups, racquet and padel clubs, regional and area managers, wellness centres, and single-site owners who are actively planning their next locations.
Speakers
Soodeh Farokhi, PhD, Founder and CEO of NexScale. Award-winning serial tech entrepreneur, ex-CTO/CPO with 17+ years of C-level experience, raised $7M+ scaling a prior AI startup. Community builder, longevity enthusiast and DE&I advocate.
Morgan Thomas, Founder and Principal of FORME. Ex-Chief Brand Officer at Sweat & Tonic, one of Canada's most successful wellness brands. 15+ years of brand and business leadership across wellness, fitness and hospitality. NCIDQ certified and a LEED Accredited Professional. Member of the NexScale Advisory Board.
About NexScale
NexScale™ is a Toronto-based, AI-native company on a mission to power human longevity by scaling the wellness, fitness and community-driven businesses that deliver it.
Its CRM-agnostic platform sits on top of an operator's existing member management system. It spots disengagement weeks before members walk away, sends a personalized message once the operator approves it, handles the follow-up and reports back.
For operators, it works as an AI Business Partner. It decides what matters and takes action in line with their priorities. Operators stay focused on building relationships with their members, while NexScale builds the system behind member retention, a stronger community and sustainable growth, without adding staff hours.
Recognized as a LiONS LAIR 2026 Top-10 Finalist, a TiE Women 2026 Top-3 Finalist and one of Prosh Marketing's Top 100 Startups to Watch in 2026.
Founded in 2024 by serial tech entrepreneur Soodeh Farokhi, PhD.
Proudly built in Canada 🍁
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