How to Actually Get Sales and Marketing to Play on the Same Team in 2026
In this session, Michael and Anne will break down why the finger-pointing cycle between Sales and Marketing keeps repeating - and how to shift from tension to teamwork. You’ll hear the latest trends fueling the divide, plus a real-world success story where alignment turned friction into measurable revenue growth.
Why join & Who it’s for
Sales leaders, Marketing leaders, and anyone who wants to break the cycle of misalignment will benefit. Bring a colleague from the other side of the aisle - Sales if you’re in Marketing, Marketing if you’re in Sales - and walk away with a shared plan for alignment that actually sticks.
2026 is shaping up to be a year of tighter budgets, faster targets, and more pressure for performance alignment. Now’s the time to fix the friction before it costs you revenue.
You’ll walk away with:
A clearer understanding of why the conflict happens
A proven story of how alignment changes results
Practical steps to bring your teams closer and drive more revenue together
You'll also receive a Break the Silos Toolkit for attending - actionable steps and alignment ideas to carry into your 2026 planning.
What we’ll cover
The Cost of Misalignment - What happens when Sales and Marketing aren’t on the same page
A Real-World Success Story - How a small B2B company turned craziness into growth
The Runway Approach & Takeaways - A framework to move from friction to alignment and start driving results now