Founders Bay Virtual Workshop: From Story to Search: Leveraging Narrative for SEO and AI Discoverability
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In an era where attention is scarce and competition is global, the ability to tell a compelling story has become one of the most powerful tools for founders—especially those building in the blue economy. In this workshop, Founders Bay Virtual Workshop: From Story to Search, Firuze Gokce will explore how purposeful storytelling not only clarifies a startup’s mission and impact but also becomes a strategic asset for visibility, trust, and differentiation.
Drawing from her experience in business development, SEO strategy, and her work with ocean conservancy startups, Firuze will break down how narrative structure directly influences search engine performance. Participants will learn how clear messaging, value-driven communication, and mission-centered storytelling improve both human engagement and search discoverability. Firuze will also highlight how a startup’s unique story can become a competitive advantage—strengthening brand identity while supporting sustainable revenue growth.
The session will then look forward into the emerging landscape of AI-driven search. With the rise of “Search Everywhere Optimization” and Generative Engine Optimization (GEO), showing up in AI mentions is becoming essential for founders. Firuze will explain how to build a strong SEO foundation that ensures your solutions are surfaced, understood, and prioritized by AI systems. Attendees will leave with actionable steps to optimize their narrative for both traditional search engines and the rapidly evolving world of generative AI.
Our Speaker:
Firuze Gokce, Business Development Director & SEO Consultant, Growify Marketing
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Founders Bay is a membership community of 150,000+ founders, executives and VCs coming together to grow their startups through curated weekly events, expert-led virtual workshops, and educational resources. Proudly woman-owned and operated by Mariane Bekker, we are dedicated to empowering a diverse and inclusive startup ecosystem. Subscribe to our newsletter and become a member today.
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