DTC - Breaking into Retail
An in-person event for Shopify brands ready to grow beyond DTC
About the Event
You’ve built a brand on Shopify. Now you’re thinking about what it takes to get from screen to shelf. From Cart to Shelf is a gathering for Shopify-powered brands who are exploring or actively working toward breaking into retail.
Join a community of ecommerce founders for real talk, practical strategies, and powerful connections. Whether you're just starting to consider retail or already selling wholesale, this event is designed to give you clarity, confidence, and community.
Speakers
Kenny Anderson is Chief Operations Officer at Gotham, a leading cannabis and lifestyle retail brand in New York City known for its innovation blending premium cannabis with art, wellness, fashion, community, and culture. With over 20 years of executive leadership experience at global luxury brands like Giorgio Armani and Hugo Boss, Kenny excels at building high-performing teams and driving sustainable brand growth through merchandising and operational excellence.
Devin Gilmartin is the Founder and CEO of The Canvas Global, a marketplace transforming vacant commercial retail spaces into ethical marketplaces to empower rising entrepreneurs and businesses from around the world. The Canvas community includes more than one hundred fashion, jewelry and accessories brands who are focused on addressing the United Nations' Sustainable Development Goals. The Canvas itself is an official member of the United Nations SDG Partnerships Platform, one of the only retail companies in the world with the recognition. Through their "Fashion Diplomacy" initiative, The Canvas collaborates with countries and their trade ministries to bring rising entrepreneurs into the U.S. market. They've worked with The Republic of Estonia, which included endorsement and recognition from the President and First Lady of Estonia, The Republic of Türkiye, Colombia and India. The Canvas is currently open in six locations across New York City including multiple stores in the Oculus World Trade Center, The Seaport and on West Broadway in SoHo. The Canvas is on Instagram @thecanvasnyc and online at thecanvas.global.
Johnnie Yu is an investor at Listen, a venture capital fund backing consumer-obsessed entrepreneurs. Their team of investors, brand builders, and consumer research experts operate a concentrated investment strategy to back and build brands at the tipping point of behavior shifts. Along with his role at Listen, he mentors startups through Techstars and NYU Stern's Berkley Center of Entrepreneurship. He also founded & operates CULT-CLASSIC, an angel syndicate and innovation platform with AI, design, and software development capabilities.
Moderator:
Ruthie Hubbard is GTM & Strategic Data Partnerships at Fiserv + former Google/JPMorgan operator helping brands scale at the intersection of money, media, and distribution. Currently building commerce data products and hosting New York Public Library’s Trailblazers Series spotlighting first time authors and founders.
Who Should Attend:
• Founders and operators of Shopify-based ecommerce brands
• DTC businesses ready to explore wholesale or retail expansion
• Merchants curious about scaling impact alongside growth
• Community-driven founders and VCs looking to learn and connect
Reserve Your Spot
This is a curated gathering with 30 spots. RSVP now to connect with other Shopify founders and get inspired to take your next big step — from cart to shelf.
Photography Notice: By attending, you consent to being photographed or recorded for promotional purposes.
By signing up, you consent to occasional communications from the hosts about future events and related opportunities.
Sponsors:
TÖST is a premium alcohol free sparkling wine made from white tea, ginger, and botanicals. All-natural, low sugar, low calorie, and ready to toast möments.
Junglee is a South Asian–inspired premium crafted cocktail brand bringing bold, nostalgic flavors to the ready to drink aisle—think Indian Spiced Lemonade, Tamarind Margarita, and Green Mango Smash. Each 7% ABV can is gluten-free, non-GMO, kosher, and made with real ingredients.
Tiny Culture is culturally inspired baby fashion brand that helps families celebrate heritage with comfort and quality. Every piece blends function and storytelling—so parents can share culture one tiny outfit at a time.