​To get the recording of this lecture:

​1. RSVP here.
2. You'll get an email from Luma with the video link.

​---

​There's no perfect business. Just trade-offs.

​When you're evaluating a business to buy or start, you'll face a set of structural decisions that shape everything: what your days look like, who you sell to, how you make money, and who does the work.

​In this webinar, Michael Girdley and franchise consultant Connor Groce break down 7 trade-offs every business buyer has to make:

• ​Brick and Mortar vs. Non-Brick and Mortar

• ​B2B vs. B2C

• ​High Ticket vs. Low Ticket

• ​Recurring vs. Non-Recurring Revenue

• ​W2 Labor vs. Subcontractors

• ​Specialist vs. Generalist

• ​Legacy vs. Emerging Brand

​There's no right answer to any of these. The right answer depends on your skills, your risk tolerance, and the life you want to live.

​Michael brings the builder's perspective, while Connor works in franchising, helping people navigate these exact decisions every day.

​Together they'll walk through each trade-off, share how they think about it, and give you a framework to evaluate any business opportunity you're considering.

​---

​All attendees will get the recording after the event. By signing up, you agree to receive emails from Michael and Connor.