Phygital Fashion Pop-up

​🚨 First-Ever Phygital Pop-up @ Paris Fashion Week 🚨

>> RSVP is required for F&B headcount <<

​​This October, Drippy debuts the first phygital showcase in Paris — a 3-day activation from Oct 3–5 (10AM–9PM) in the heart of Le Marais.

​​👗 15 emerging brands from Paris & worldwide
📱 See the garment IRL → scan a QR → customize in 3D → order instantly
🥂 Free drinks, workshops, fashion show & afterparty

​​🌍 Two Curated Themes

• ​​Global Rising (Oct 3–4): Rising international labels making their mark in Paris — incl. MoiDien, recently worn by Meryl Streep in The Devil Wears Prada 2.

• ​​Paris Next Gen (Oct 5): A showcase of students from Istituto Marangoni, Esmod, IFA Paris & more — the future of Parisian fashion.

​​✨ One rule: Everything physical is also digital. Every look shown IRL lives as an interactive 3D garment on Drippy.

​​🔥 Event Highlights
– Daytime: Drinks, networking, & workshops on breaking into the Paris market
– Oct 5: Phygital fashion show with models + instant QR access to remix & shop
– Afterparty (Oct 5, 6–9PM): DJs, good vibes, and a PFW wrap-up celebration 🎶

​​Paris has always led fashion. Now it’s leading the future of shopping: playful, immersive, and gamified.

​​📍 2 Rue Beaubourg, 75004 Paris
📅 Oct 3–5, 2025
🕙 10AM – 9PM

​We’re proud to partner with Studio Marais, a creative hub that curates cultural and artistic experiences across Paris. More than just an event organizer, they transform spaces into platforms for design, craftsmanship, and innovation. For Paris Fashion Week, they are welcoming us into their venue at 2 Rue Beaubourg, a versatile space that embodies their collaborative spirit and vision.

​​#Drippy #PFW25 #PhygitalPopUp #FutureOfFashion #GenZShopping