Next Big Idea: Career Engineering for Builders and Techno-Optimists

​In an era of rapid AI evolution and shifting economic structures, being "good at your job" is no longer enough. To thrive, we must become the architects of our own career engineering. This workshop, based on the Realizar-Se methodology, is a high-performance laboratory designed for Ipê City participants to structure their professional development vision into a tactical roadmap.

​We move beyond abstract purpose into the practical world of Career Engineering. By mapping your professional identity, diagnosing your current "value gap," and engaging in group-driven monetization brainstorming, you will define the specifics of your Next Big Idea. You will leave with a concrete master plan that balances immediate financial sustainability with your unique talents, values, and the long-term pursuit of "scaled impact" in the new economy.

​Key Takeaways:

​- Professional Identity Mapping: Identify your "Genius Zone" by intersecting your natural talents with the demands of the global frontier market.

​- Tactical Monetization: Generate actionable ideas for diverse income streams, ranging from immediate "quick wins" to long-term strategic projects.

​- Future Visioning: Draft a long-term vision that provides a clear "North Star" for the strategic decisions you make today.

​- Career Protagonism: Learn to manage your career as a strategic project, transitioning from reacting to market changes to becoming an intentional builder of the future.

​Facilitator: Marina Chekmysheva, Career Strategist and founder of Realizar-Se. With over 15 years of experience in global management consulting (PwC, Google), Marina has mentored 450+ professionals worldwide, helping them navigate complex transitions with clarity, strategy, and a builder’s mindset.