Crafting a Buzz-worthy Brand Story that Sets You Apart: Tech on Tap ft. Mellissa Tong
It used to take 7 touches to close a sale. Post-pandemic, that number has gone up to 16. How can your team find different ways to engage in effective sales conversations to win more customers? StorySelling.
What is that, you may ask? Storyselling is selling your products/services/ideas through storytelling to inspire action - whether that is to increase market share, build awareness, or drive sales. People remember 22 times better if your message comes through in a story vs. just facts.
There is no faster way to inspire action than storyselling.
Mellissa Tong of Duck Punk Productions will help us learn to:
• Identify what sets you apart from your competitors
• Craft an authentic brand story to connect with your customers
• Apply StorySelling to your sales strategy to close more sales.
Mellissa is a former TV Newscaster, Hollywood movie producer, and Chief StorySeller of an award-winning storyselling agency, DuckPunk Productions, Inc., founded in 2000. She is also a three-time #1 Best Selling Author on Amazon and a Public Speaker and Trainer since 2014.
Some of her corporate clients include McDonald’s, Old Navy, Nissan, Verizon, Wells Fargo, Los Angeles County Beaches and Harbors, California Department of Health, to name a few, and they have enjoyed sales increases up to 110% and engagement up to 70%. Awards she won include Clio, Telly, Addy, and Best of Business in Video Production for ten consecutive years.
Mellissa has delivered seminars/workshops/trainings for the Los Angeles Mayor’s Office, Westin, AIA, Sotheby’s, CWA, SoCalGas, SDG&E, NMSDC, WBENC, NAWBO, e-Women Network, and many other professional organizations. Mellissa is an MFA graduate from the California Institute of the Arts. She firmly believes in this mantra, a quote by Pablo Picasso, “The meaning of life is to find your gift. The purpose of life is to give it away.”
Join us for this month's Tech on Tap networking night to connect, share, and be inspired.
Tech on Tap is a free networking night for the tech and innovation community hosted by the City of Glendale's Economic Development Division. Open to all who are curious about tech, this series brings together interesting people to connect, learn, and grow.
In compliance with the Americans with Disabilities Act (ADA) of 1990, assisted listening devices are available. Anyone requiring a device should reach out to the City of Glendale Economic Development Division [818-548-2005] 72 hours (three business days) prior to the event to allow time for accommodation. We cannot guarantee accommodation of same-day requests.
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