

Table Ronde with Martin Aubut (Nesto Group)
Table Ronde and Ax.c are teaming up for a new event series designed to bring founders closer to real first-hand lessons from leading local entrepreneurs who built in Montreal and successfully scaled beyond it. We’re kicking off the series with a candid conversation featuring Martin Aubut of nesto.
Martin Aubut is the Chief Marketing Officer of nesto, a Montreal-based digital mortgage lender founded in 2018.
Since its launch, nesto has funded billions in residential mortgages across Canada, raised over $100M in equity financing, and built a team of 400+ employees. The company combines licensed mortgage expertise with technology to offer fully online approvals and rate transparency in a highly regulated, bank-dominated industry.
Topics on the menu:
Crafting a value proposition that goes beyond price
Finding your first customers: GTM strategies that actually work
Common marketing mistakes early-stage founders make
How to know which channels are working (and what to ignore)
Scaling from Montreal to a nationwide footprint
Competing with incumbents and big banks
The future of mortgages and FinTech
--> Please go to the 4th floor when you arrive to Ax.c
What is Table Ronde?
Table Ronde hosts live conversations with $100M founders, CEOs, investors, and operators who’ve built real companies.
Real stories, lessons, and connections for the next generation of builders.