Ivan Poupyrev - Chief Executive Officer and Chief Technology Officer, Archetype AI

​Design Field Notes is a lecture series where we invite the public to the UC Berkeley campus for conversations with makers, designers and artists who are contributing to shaping the future through design.

​​Join us Monday, October 20th at 5:30 PM for a talk with Ivan Poupyrev, an award-winning inventor, scientist and designer working at the forefront of interaction design. Chief Executive Officer and Chief Technology Officer of Archetype AI, bringing over 20 years of experience in research and product development at the intersection of technology and human experience. An award-winning inventor, engineer and technical leader, Ivan has spearheaded transformative technology development across industry-defining organizations.

​​Ivan has pioneered breakthrough innovations through his leadership roles at Google's Advanced Technology and Projects (ATAP), Walt Disney Imagineering, Sony, and other leading technology companies, earned his Ph.D. in Computer Science from Hiroshima University and M.S. in Applied Mathematics and Computer Science from Moscow Airspace University, and continues to shape the future of AI and human-computer interaction through his current work at Archetype AI. His multidisciplinary approach bridges rigorous technical expertise with visionary product development to create technologies that fundamentally change how we interact with our digital and physical worlds.

​​Our Design Field Notes host is Pierluigi Dalla Rosa, a designer and educator with over a decade of experience in designing with emerging technologies, on and beyond screens. See our website for the complete calendar of Fall 2025 Design Field Notes events at Jacobs Hall.